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As a CVM Senior Business Analyst, you will be responsible for: leveraging strong analytical skills and hands-on campaign execution experience to design, deploy, and optimize CRM campaigns using SAS RTDM, while bridging business needs with technical solutions and ensuring effective multi-channel customer engagement and high-quality campaign delivery.

About us:

CVM department is responsible for proposing, implementing and optimizing x-sell campaign strategies to drive customer loyalty and retention, managing whole customer portfolio
CVM department is helping to design the customer journeys and communication strategy for different customer segment
CVM is building company profitability by controlling the customer life-time value, controlling promotion and communication costs and optimizing product mix

KEY RESPONSIBILITIES

Translate business requirements into SAS solutions, prepare design documents, and support full SDLC from design to deployment and evaluation
Design and execute multi-channel campaigns in SAS RTDM, including workflows, targeting, and performance optimization
Manage campaign operations and schedules, ensure system stability, and resolve issues in collaboration with IT and data teams
Support customer journey use cases, contribute to pilot initiatives, and drive improvements in CRM effectiveness and customer experience
Maintain campaign documentation, develop guidelines and training materials, and ensure proper knowledge sharing across teams

REQUIREMENTS

Experienced in CRM Analyst/BA/BI/DA/Developer positions (junior candidates with good technical education background can be considered)
Proficient in SQL with strong understanding in system is a plus
Experienced in Fintech/E-commerce/Ride – Hailing/Insurance/Tech/CFC/Banking industry
Good learning agility, logical thinking, problem solving and detail – oriented
English from intermediate level

COMPENSATIONS & BENEFITS

13th Salary Fixed and KPI Bonus.
Premium Health Care for personal.
24/7 Accidental Insurance.
100% Social Insurance.
Meal + Phone Allowance.
Yearly Medical Checkup.
15 Annual Leaves.
Professional and Transparent Working Environment.
Apply Latest Financial Technology in the World.

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