1. Branding & Content:

Develop and own the recruitment branding plan and content direction across TikTok, Facebook, Threads, driver communities, and other relevant channels.
Develop content concepts and produce short-form recruitment videos end-to-end, including ideation, scripting, shooting, editing, and publishing independently organize and execute recruitment livestreams, including concept development, detailed scripting, hosting, comment coordination, and candidate engagement.

2. Sourcing:

Drive candidate acquisition through social and branding activities, converting content reach and engagement into qualified driver leads.
Develop and expand sourcing channels across driver communities, job platforms, referrals, candidate databases, partners, and other relevant sources continuously test new channels and approaches to expand candidate pools.
Monitor and analyze branding and sourcing performance, consolidate key insights, and recommend actions to improve candidate acquisition.
Collaborate with Recruitment, Operations, and relevant teams to align branding and sourcing activities with recruitment needs, while supporting ad-hoc projects and activities as required.

Location: HN/HCM
Bachelor's degree in Marketing, Communications, Human Resources, Business Administration, or related fields.
2+ years of experience in employer branding, recruitment marketing, social media, sourcing, or related roles.
Experience in planning and executing social content and recruitment campaigns, with the ability to leverage content and social engagement to generate candidate leads.
Ability to independently develop and produce short-form recruitment videos, including scripting, shooting, editing, and publishing experience in planning and hosting recruitment livestreams is a plus.
Strong analytical and problem-solving skills, with the ability to monitor performance, identify insights, and optimize branding and sourcing activities based on data.
Strong communication, stakeholder management, and collaboration skills, with the ability to work effectively with Recruitment, Operations, community admins, and external partners.
Proactive, creative, hands-on, and comfortable working in a fast-paced environment with multiple priorities.up skills, with the ability to work independently and collaborate effectively with cross-functional teams.
Proficient in Google Workspace, particularly Google Sheets.

Driver Acquisition (Employer Branding), ShopeeFood