Role Purpose

Support outlet investment performance through data analysis, reporting, and digital tools. Ensure accurate tracking, timely insights, and collaboration to drive profitable decisions.

Key Responsibilities

Business Analysis & Performance Insight

Monitor outlet sales performance before/after investment.
Analyze investment effectiveness (volume uplift, spend per litre, outlet productivity).
Identify underperforming investments and opportunity areas using data analytics.
Prepare monthly investment performance reports for management.

Investment Execution & Tracking

Ensure all investment requests are submitted through digital platforms.
Update investment status, contracts, and budget tracking in DMS/SFA/CMS
Ensure accuracy of investment data in systems.

Digitalization & System Support

Assist BI/IT teams to enhance tools for investment tracking (DMS, SFA, CMS dashboards).
Support creation of automated dashboards and test new features before rollout.
Train sales teams on basic usage of updated digital tools and support capability building.

Sales Support & Collaboration

Provide data-driven recommendations to Sales Supervisors/ASM on outlet investment choices.
Support territory planning, outlet segmentation updates, and performance diagnosis.
Work closely with Sales, Finance, Trade Marketing, and Digital/IT teams.

Competencies

Analytical skills & numerical accuracy
Business acumen
Data visualization
Planning & prioritization
Communication & stakeholder management
Project management (for digitalization tasks)

Qualifications

Bachelor's degree in Business, Economics, Finance, Data Analytics, or related fields.
23 years experience in FMCG sales analysis, commercial support, trade investment, or BI/reporting.
Strong Excel/Google Sheets, experience with dashboards (Power BI).
Familiarity with DMS/SFA/CMS systems a strong plus.
Analytical mindset with good commercial understanding.
Detail-oriented, structured, and able to work cross-functionally.

Key Performance Indicators (KPIs)

Investment KPIs

Accuracy of investment tracking & reporting Ensures financial compliance and prevents revenue leakage
Timeliness of investment data updates Improves decision-making speed
% of proposals aligned with financial guardrails Maintains profitability and cost control
Incremental volume analysis accuracy Supports accurate ROI evaluation

Digitalization KPIs

Number of automated reports/dashboard delivered Enhances efficiency and reduces manual work
DMS/SFA/CMS data accuracy rate Improves reliability of sales execution
Sales team adoption rate of new digital features Accelerates digital transformation
Reduction in manual reporting time Frees up resources for value-added tasks
Assist managers in capability building by sharing best practices and guiding peers on investment tracking and reporting.

Coaching KPIs

Monthly conducted a training session for sales operation Improves capability and knowledge sharing.
Sales operation competency improvement score (post-training) Enhances decision-making and execution quality.
Adoption rate of coached practices (%) Accelerates digital adoption and process compliance.

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