About this Position We are seeking a high-performing Territory Sales Engineer with a strong new business focus to accelerate growth within our General Manufacturing & Maintenance division in Vietnam, based in Bac Ninh (Yen Phong).

This role is ideal for a proactive sales professional with a strong appetite for new business development, while also having the ability to build deep, long-term customer relationships in a consultative sales environment.

You will take ownership of a defined territory, focusing on expanding market share across key industrial segments such as e-motor, electrical machinery, and assembly. Given the nature of the business, success in this role requires developing trust-based relationships and driving value through solution-oriented engagement, rather than high-volume transactional sales.

What You´ll Do

Drive new business development by actively identifying, prospecting, and converting new customers within the assigned territory
Develop and execute a territory sales strategy, balancing pipeline generation with long-term account development
Demonstrate a hunter mindset, while building strong, trust-based relationships with key decision-makers in target accounts
Grow and deepen existing accounts, focusing on value creation, retention, and long-term partnerships
Provide technical consultation and tailored product solutions aligned with customer processes and needs
Conduct product demonstrations, trials, and on-site engagement in collaboration with technical teams
Monitor market trends, competitor activities, and customer insights to identify strategic growth opportunities
Maintain a quality pipeline (not just volume-driven), with clear visibility on opportunities and long-term conversions
Collaborate cross-functionally with R&D, marketing, and customer service teams to deliver customized solutions and ensure customer success

What makes you a good fit

Bachelor's degree in Engineering, Chemistry, Business, or related field.
B2B sales/ business development or engineering experience, preferably in adhesives, chemicals, or industrial manufacturing.
Strong technical aptitude and ability to understand adhesive applications.
Excellent communication, relationship building, negotiation, and presentation skills.
Self-motivated with a strong sense of ownership and accountability to execute
Willingness to travel within the assigned territory.

Preferred Skills:

Experience in general industrial sectors such as assembly or machinery.
Familiarity with bonding, sealing, and surface preparation processes.
Ability to work independently and manage multiple priorities

Some perks of joining Henkel

Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
Diverse national and international growth opportunities
Global wellbeing standards with health and preventive care programs
Gender-neutral parental leave for a minimum of 8 weeks
Group Medical Insurance for employees and eligible dependents
Annual Leave
Annual Physical Examination

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.