The (Senior) Executive, Marketing (Digital) is responsible for developing and delivering integrated digital and PR communications to enhance brand presence. This role owns the planning and execution of end-to-end digital campaigns, ensuring alignment with the overall marketing strategy to enhance brand awareness, increase footfall, and support revenue growth across the retail podium.

Responsibilities

Plan, implement, and monitor monthly and quarterly digital marketing campaigns to gain brand awareness, drive traffic to the tower and retail podium, support tenant sales, and contribute to office leasing objectives.
Manage and oversee content across all digital platforms, including social media (Facebook, Instagram, Zalo, TikTok, YouTube), website, digital screens, WiFi marketing, email marketing, e-newsletters, mobile/SMS marketing, and CRM channels.
Develop and execute effective PR and digital communication plans.
Create and manage engaging content for digital campaigns.
Provide support on digital channels aligned with overall marketing activities (events, activation and promotions).
Implement, manage, and optimize paid media campaigns (Meta, Google, TikTok, etc.); track, analyze, and report performance against KPIs and ROI targets.
Monitor and analyze market trends, customer insights, and competitors activities to inform campaign strategies and improvements.
Manage and coordinate with external agencies (digital, media, creative) to ensure quality execution and alignment with brand direction.
Undertake other marketing-related projects and duties as assigned.

Qualifications

Good content writing in both Vietnamese and English
Creativity
Strong organizational ability
Attentive to details
Good analytical ability and problem-solving skills
Good inter-personal and communication skills
Minimum 3 years of experience in Digital marketing, PR & Communication.
Solid knowledge about social media, content creation, SEO/SEM, Google Display Network (GDN), Google Adwords, Google Analytics, online marketing key performance indicators (KPIs).
Basic knowledge in graphics arts software and HTML for website applications or willingness to learn.
Experience in photoshooting, video production, and Adobe Creative Suite is a strong advantage.Excellent communication skills in English and Vietnamese, both verbally and in writing.
Results-driven with a hands-on and proactive attitude, independent, have the ability to handle pressure, meet deadlines in a fast-pace environment
Excellent interpersonal and communication skills
Strong presentation, analytical and problem solving skills
Project leadership/ownership skills.