JOB DESCRIPTION:

The Senior Manager/Associate Director (Influence & Advocacy) will lead the development of integrated influence and advocacy strategies that build cultural relevance, protect reputations, and foster advocacy for our clients. This role demands a sharp strategic mind, a deep understanding of influence ecosystems, and the ability to translate insights into behavior-changing strategies that deliver tangible impact.

Through creative storytelling informed by data and fueled by technology, this position will take the lead in helping brands earn attention and influence across multiple dimensions. From corporate reputation management to influencer-led campaigns, advocacy platforms, and media capabilities, this leader will ensure our client brands stay at the center of cultural conversation.

KEY RESPONSIBILITIES:

Harness data & analytics: Leverage primary research, data platforms, social listening, and performance dashboards to uncover audience insights, guide strategic decisions, and demonstrate clear ROI for influence and advocacy initiatives.
Stay ahead of culture & trends: Continuously track industry shifts, cultural trends, and platform innovations to ensure strategies remain relevant, timely, and future-forward.
Lead Influence & Advocacy strategy: Develop and drive integrated strategies that build cultural relevance, strengthen reputations, and create meaningful advocacy aligned with client objectives.
Shape the content narratives: Guide influence and advocacy storytelling to ensure messaging is authentic, brand-aligned, and culturally resonant
Collaborate & innovate: Partner with cross-functional teams (creative, PR, influencer, media) to deliver integrated solutions, while exploring new opportunities to evolve influence and advocacy practices.
Analyze & optimize impact: Monitor KPIs, interpret campaign performance data, and translate insights into actionable strategies that maximize influence effectiveness and deliver measurable business results.
Business consultation and relationship building: Build trusted client relationships by offering strategic counsel, delivering clear updates, and presenting thought-provoking reports that demonstrate value and foresight.

REQUIREMENTS:

Key Experience:

Education: Bachelor&aposs or Masters degree in Marketing, Communications, or Business Administration.
Work Experience: Minimum of 5 years in social & digital marketing, with a proven track record of developing successful influencer strategies
Deep interest and understanding of influencer marketing strategies, platforms, and performance metrics
Proficiency in data analytics, including KPI definition and campaign performance evaluation.

Soft Skills:

Outstanding leadership skills, with the ability to inspire and drive high-performing teams.
Excellent negotiation skills to secure buy-ins from clients and internal teams.
Strategic and critical thinking capabilities to address complex business challenges.
Strong public speaking and presentation skills to represent the company at high-profile events

YOUR BENEFITS:

With an open management model, we aim to provide financial, personal health, and mental well-being benefits through:

A profit-sharing program for all company employees.
A self-assessment method based on competency rather than hierarchical management.
PVI health insurance.
Mental health leave days.
Training and development policies to enhance skills and capabilities.
Annual company trips and internal team-building activities, as well as meaningful community programs.

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