1. Labor branding Planning & Content Development

Support the Lead in developing labor branding content plans, guidelines for recruitment campaigns, partnership programs, workforce initiatives, and employee engagement activities.
Create engaging labor branding and recruitment content across various formats, including social media posts, videos, articles, ...
Develop and maintain content guidelines to ensure brand consistency across all communicating channels.

2. Digital Communication & Campaign Management

Manage labor branding social media channels (Facebook, TikTok, Zalo and other relevant platforms) and maintain a tracking system for all published social media content to ensure timely monitoring, follow-up, and issue resolution.
Coordinate with cross-functional teams to execute integrated labor branding campaigns across digital and offline channels, ensuring consistent messaging and effective audience engagement.
Build and engage online communities and maintaining active interaction with audience to ensure timely respond.

3. Partnership & Governance Communication

Advise communication of offline activities to ensure consistent messaging across all partnership activities.
Coordinate real-time communications across social media platforms during recruitment events, including live updates and audience engagement activities.

4. Employee Influencer Talent Program

Support the Lead to develop ideas / plans for internal employee engagement initiatives while encouraging authentic employee-generated content.
Design campaign frameworks, participation guidelines, recognition programs, and reward mechanisms for employee ambassador activities.
Recruit, coordinate, and manage external KOC/KOL agencies (if any), including performance tracking and payment processes.

5. Campaign Performance & Market insights

Manage campaign budgets and ensure all execution expenses are effectively controlled within the approved budget.
Monitor campaign performance using digital marketing metrics and recruitment KPIs and conduct campaign performance reports and recommend improvements based on campaign results.
Collect candidate and workforce feedback, analyze market trends, and provide insights and recommendations to continuously improve labor branding strategies.

Bachelor's degree in Marketing, Communications, Human Resources, Business Administration, or a related field.
3 - 5 years of experience in Talent Branding, Digital Marketing, Social Media Management, Recruitment Marketing, or related fields.
Experience managing digital campaigns from planning to execution.
Strong content writing and storytelling skills with basic photo/video editing capability.
Good understanding of social media platforms and the behavior of frontline, blue-collar, or mass workforce audiences.
Strong project coordination and stakeholder management skills.
Good communication and collaboration skills with cross-functional teams.
Ability to analyze campaign performance and translate data into actionable recommendations.
Proactive, organized, and able to manage multiple projects simultaneously.

Senior Workforce Branding & Digital Communication - SPX Express