Job Purpose

The job holder take responsibility for the activities of bussiness marketing of division, including:

Business Marketing Planning
Design of MKT content for Program/ Campaign
Marketing campaign management (i.e. above the line marketing – HO directly communicates with customer; direct marketing; below the line are those campaign communicated 4 Marketing performance management
Marketing performance management

Key Accountabilities (1)

Business Marketing Planning
Develop and embed overall marketing calendar (including GTS, insurance) detailing marketing activities and linking each campaign to strategy (i.e. acquisition, retention, deepening) by economic segment, economic sectors/activities, customer groups
Manage execution of marketing activities, budget, premium / stocks and provide monthly update
Co-ordinate with related parties to build communication proposition and creation of perception for products, solutions, aligned with brand name and target customer insight
Drive preparation and implementation of NPS survey
Design of MKT content for Program/ Campaign
Design content for marketing program, campaign
Co-ordinate with related internal and external parties (e.g. agencies) to design content for marketing program, campaign
Marketing campaign management (i.e. above the line marketing – HO directly communicates with customer; direct marketing; below the line are those campaign communicated via sales channel)
Develop, embed and manage campaign management mechanism including standard campaign specification, campaign proposal, campaign fulfilment process and documentation
Strengthen public awareness and branding through collaboration with bank-wide Marketing team for marathon, above the line media, social media, strategic sponsorships, etc. (if any)
Strengthen collaboration with Central Marketing team to leverage on resources for common campaign (e.g. TET premiums, Mid-autumn festival gifts, etc. if any)
Marketing performance management

Develop KPIs and approach for assessment of marketing value

Monitor marketing programs and campaign performance / fulfilment

Key Accountabilities (2)

Key Accountabilities (3)

Key Relationships - Direct Manager
Director, Business Marketing

Key Relationships - Direct Reports
N/A

Key Relationships - Internal Stakeholders
Other units in division, other units in TCB

Key Relationships - External Stakeholders
Customers, organizations, business associations, state agencies (GSO, tax authorities ...)

Success Profile - Qualification and Experiences

Bachelor's degree in Economics / Finance / Banking / Marketing / Business Administration
Priority to have a master's degree or higher
Minimum 12 years in the position related to financial analysis / credit / market research, marketing of finance and banking
Prioritize work experience related to corporate customers
Mimimum TOEIC 650 or equivalent

Senior Expert, Business Marketing