I. JOB DESCRIPTION

Responsible for driving VieSHOP's revenue growth across all sales channels, including the website, e-commerce marketplaces, pop-up stores, and on-site retail sales at concerts and activation events.

1. Sales Management & Business Growth

Develop and monitor monthly, quarterly, and annual sales targets across all merchandise sales channels (website, e-commerce platforms, and event retail sales).
Plan and execute revenue growth initiatives, including promotions, bundles, upselling, and cross-selling strategies to maximize business performance.
Plan merchandise production, monitor actual sales performance, and forecast demand, including pre-order campaigns across VieSHOP sales channels.
Manage internal sales operations while identifying and developing B2B merchandise production and sales opportunities with external partners.

2. Sales Channel Expansion

Develop and manage business activities across e-commerce platforms, including Shopee, Lazada, TikTok Shop, and Amazon.
Expand sales channels through affiliate partnerships (KOLs, KOCs, MCNs), product review videos, and livestream activities to drive sales on the website and e-commerce platforms.
Monitor and evaluate revenue performance from offline sales channels, including pop-up stores, booths, and mobile sales at events and concerts.
Propose and implement online and offline distribution channel expansion strategies to increase brand visibility and maximize revenue.

3. Customer Service & Partnership Development

Manage customer inquiries and support across multiple channels, including hotline, email, fan page, and marketplace chat systems, ensuring timely and effective issue resolution.
Track purchasing behavior and analyze customer insights to optimize sales strategies.
Build and maintain relationships with VIP customers and Key Account Managers (KAMs) from e-commerce platforms to enhance customer experience and drive business growth.
Handle sales and after-sales issues to ensure service quality and customer satisfaction.

4. Reporting & Sales Forecasting

Prepare regular reports on revenue, costs, and profitability on a weekly, monthly, quarterly, and annual basis.
Analyze business performance data and forecast sales trends based on market dynamics and historical results.
Propose budgets, allocate resources, and develop expansion plans for Management review and approval.

5. Other Duties

Perform other tasks assigned by management to support overall business operations and organizational objectives.

II. JOB REQUIREMENTS

Bachelor's degree in Business Administration, Marketing, Retail Management, or a related field.
Strong analytical, planning, and strategic thinking skills.
Minimum 3–5 years of experience in Sales and/or Business Development, preferably in Merchandise, Retail, or E-commerce.
Proven track record of achieving and exceeding sales targets.
Strong understanding of the merchandise market, entertainment industry, and fan culture.
Experience working with e-commerce platforms and event-based retail operations.
Excellent communication, negotiation, and partnership-building skills.
Proficient in Microsoft Office applications.
Strong English communication skills; Business English is preferred.
Detail-oriented, trustworthy, and proactive.
Strong problem-solving and decision-making abilities.
Excellent organizational and time management skills.

Sales Supervisor (Merchandise)