1. Funnel Performance Planning & Vendor Alignment

Translate New Buyer & KOC funnel goals (acquisition, activation, retention) into clear event strategies and execution plans.
Align KPIs, deliverables, and success metrics with vendors to ensure outcomes are met across all funnel stages.
Leverage data insights to guide vendors on target audience approach, engagement methods, and conversion tactics during events.

2. Event Planning & Vendor Execution Management

Own end-to-end planning of offline events, including concept development, event flow, and execution roadmap.
Develop structured plans covering logistics, timelines, licensing/permissions, and on-ground operations.
Manage vendors closely to ensure high-quality execution, consistent messaging, and smooth coordination across all touchpoints.
Act as the main point of contact to troubleshoot issues and ensure delivery aligns with agreed plans and KPIs.

3. Journey Experience & On-ground Optimization

Design effective on-site and pre/post-event engagement flows to maximize KOC acquisition and activation.
Identify friction points in user experience during events and work with vendors to continuously optimize engagement mechanics.
Evaluate vendor performance and event effectiveness, driving improvements and standardizing best practices for future scalability.

4. Online Community Management & Engagement

Develop and execute engagement initiatives to attract, activate, and retain Buyer & KOCs across online communities.
Manage community operations, including content planning, member engagement, and issue resolution.
Monitor community performance and optimize engagement strategies to improve member experience and retention.
Gather community insights and feedback to support event planning, funnel optimization, and program improvements.

1+ years of experience in Event Planning, Project Management, or Vendor Management, with a focus on offline execution.
Proven track record in managing vendors/agencies and delivering projects end-to-end.
Strong project management skills, including planning, timeline control, stakeholder coordination, and on-ground issue handling.
Experience working cross-functionally with internal teams (e.g., Marketing, Operations, Product).
Strong communication skills in both English and Vietnamese, especially in vendor management and stakeholder alignment.
High ownership mindset, proactive attitude, and ability to work under pressure in fast-paced environments.
Detail-oriented with strong execution capabilities.
Good proficiency in Microsoft Excel, Google Sheets, and Google Slides for planning, tracking, and reporting.
Experience in KOL/KOC, Affiliate Marketing, or e-commerce ecosystems.
Experience in organizing large-scale offline events (e.g., campus activations, roadshows, industrial zone activations).
Basic analytical skills, with the ability to understand funnel performance and optimize event outcomes.
Exposure to acquisition campaigns or growth-related projects.
Familiarity with incentive mechanisms (e.g., rewards, gamification, referral programs) to drive engagement and conversion during events.

Community Engagement Associate - Marketing, Shopee