Overview:

We are looking for a cross-functional, culturally fluent Project Manager (or Senior Project Manager) to lead the end-to-end execution of integrated campaigns at the intersection of music, culture, and brand marketing. This role requires a strategic mindset, hands-on project execution skills, and experience in both KOL/influencer-driven IMC and music/culture-led storytelling.

You'll work directly with brands as clients, while collaborating with artists, creators, and partners to deliver campaigns that drive cultural relevance and brand impact.

Key Responsibilities:

1. Campaign & Project Management

Lead full project lifecycle: from client briefing to execution and wrap-up.
Build timelines, scopes, and resource plans for multi-format campaigns.
Manage internal team coordination across planning, creative, production, and media.
Ensure delivery quality, track KPIs, and provide post-campaign reporting.

2. Integrated Marketing (IMC) & KOL Campaigns

Translate IMC strategies into executable workflows with clear deliverables.
Lead influencer/KOL execution: talent sourcing, briefing, content approvals.
Oversee vendor coordination (production houses, platforms, talent agencies).
Monitor budgets, flag risks, and ensure cost-efficiency.

3. Music & Culture Experience Campaigns

Translate brand objectives into music/culture-led experiences or content campaigns.
Coordinate booking, contract alignment, and execution with artists or creators.
Support original music commissioning and cultural IP collaborations.
Plan and coordinate branded cultural events and festival moments.

4. Brand & Cultural Strategy Integration

Align all outputs with brand's long-term cultural narrative.
Work with creative and strategy teams to embed cultural storytelling into campaigns.
Co-develop phygital campaign experiences that bridge digital and real-world interactions.

5. Leadership & Cross-Stakeholder Management

Lead and mentor junior project team members (Project Executives, Coordinators).
Be the main point of contact with brands, artists, and third-party stakeholders.
Align timelines and resources across multiple partners and internal departments.
Ensure timely decision-making and documentation throughout campaign phases.

Requirements:

5–8 years of experience in project or campaign management (creative agency, IMC, entertainment, or brand experience).
Proven ability to manage both KOL/influencer campaigns and artist-based collaborations.
Deep understanding of IMC, digital content production, and influencer ecosystems.
Experience in music, youth culture, or entertainment-related projects is a strong plus.
Excellent communication, documentation, and client-facing skills.
Strong English proficiency required (verbal and written).
Ability to multitask under pressure and manage multiple project stakeholders.

What You'll Get:

A front-row seat in shaping music & culture marketing in Vietnam and beyond.
The chance to lead high-profile campaigns with major brands and top-tier artists.
Growth opportunities within MService and the larger MMusic ecosystem.
Exposure to global-standard execution with a localized, culture-first lens.

Account Manager (Social Outreach/ Influencer Marketing)