As a Product Marketing Specialist at a Zalo Game, you are responsible for the performance and success of Marketing campaigns across various platforms by leveraging user insights accurately

What you will do:

Plan, execute, and optimize digital marketing campaigns across platforms such as Zalo, Facebook, Google, TikTok, and Apple Search Ads.
Monitor, analyze, and report on campaign performance using analytics tools and internal tracking systems.
Collaborate with internal teams (Product, Platform) and external partners to ensure smooth execution of marketing activities.
Stay updated on the latest marketing trends, tools, and best practices to continuously refine strategies.
Monitoring and analyzing user behavior, measuring LTV, CAC, Retention, ARPU, ECPI, ECPM, offering data-driven growth strategy.
Periodic reports for management and relevant departments.
Manage operational and effective marketing teams.

What you will need:

At least 2 years of real experience in UA, Performance Marketing, with a priority in the Game industry (H5, Miniapp, Mobile App)
Understand the main indicators: ROAS, LTV, CPI, CTR, CR, ECPM, ARPU, ...
Proficient in at least 2 large advertising channels: Facebook Ads, Google UAC, TikTok, or DSPS.
Experienced in using tracking tools is a great advantage
Passion for and understanding of the Zalo Platform is a strong plus.

Thinking and skills:

Strong data thinking, read and analyze data to optimize Performance.
Marketing + Innovative thinking: Know how to hit the psychology of the player and know how to tell stories through each ad.
The spirit of learning, continuous innovation - not afraid to try wrong, try fast, learn quickly.
Good communication, good coordination with the Developer and Product Team.
Strong ownership, accountability, and a results-driven mindset.
Ability to work independently and efficiently.

(Lead) Senior Product Marketing Specialist, Zalo Game