ABOUT THE COMPANY

Crossian is a technology-driven e-commerce business. At Crossian, we leverage AI to automate data analysis and campaign optimization — so creative has become the real competitive edge in user acquisition. In this model, Performance Creative Specialists own their strategy end-to-end, without a layer of middle management in between. You're not executing someone else's plan — you're the one deciding what wins, and using AI agents to make it happen at scale. It's a role for someone who wants full ownership, thinks like a strategist, and learns fast enough to keep up with tools that change every month.

Working Place

Ha Noi: 1st Floor, Pax Sky Building, 63-65 Ngo Thi Nham Street, Hai Ba Trung District
Ho Chi Minh: Floor 12, Diamond Plaza, 34 Le Duan, Ben Nghe Ward, Ho Chi Minh City

WHAT YOU WILL DO

Work with AI agents to produce and scale creative, guiding and refining their output to drive performance
Conduct market research to uncover creative angles and content directions
Develop ad creative concepts and content ideas, then turn them into clear, structured content briefs
Own the content brief creation workflow and design content flows from concept to finished creative
Collaborate with the Content/Creative team to brainstorm ad ideas and bring concepts to life
Execute A/B tests for videos/images across UA campaigns to find high-performing creative
Analyze creative and campaign performance (CTR, CVR, CPM, CPI, ROAS) and turn results into new creative angles and iterations
Work alongside UA campaigns on major ad platforms (Applovin, Google Ads, Meta, TikTok, Mintegral, Affiliate, etc.), staying close to how creative performs in-channel

WHAT WE ARE LOOKING FOR

A bachelor's degree in Marketing, Data Analysis, Economics, or a related field.
A strong academic foundation in mathematics is a real plus (Or a track record of achievements or awards in math during your school years).
2-5+ years in Digital Marketing or User Acquisition for mobile apps/games. Background at a Top-tier Tech/E-commerce or gaming company is a real plus
Advanced English proficiency (equivalent to IELTS 7.0+)
Strong content development skills: a solid grasp of content components and elements, brief creation, and content flow design; able to turn market and data insights into fresh creative angles.
Understanding of core performance marketing metrics (e.g. CTR, CVR, CPI, ROAS); Direct experience running ad campaigns is a plus.
Comfortable using AI tools in a creative and analytics workflow. Experience building or working closely with AI-driven marketing workflows or agents is a plus
A fast learner who adapts quickly as tools and platforms change.
Strong analytical skills and the ability to read performance data and translate it into creative decisions.
A growth mindset and performance-driven approach — always testing, learning, and iterating.

WHAT YOU CAN EXPECT

At Crossian, our people are the key to our success. We believe in creating an attractive total compensation package (TCP) that not only retains employees but allows them to excel in their profession. These include:

Total Compensation Package (Avg. 25 months/year):
Monthly Salary: Competitive and negotiable based on experience
Guaranteed Pay: 13th-month salary and 100% gross salary during probation.
Premium Global Health Insurance
Statutory contributions (SI, HI, UI) based on 100% of gross salary.
5-day working per week (Monday to Friday)
12 days of paid annual leave & 3 well-being off days
Training & Development Budget, including access to free Coursera courses.
A special scheme is offered to long-term employees (3-5 years of service) to extend this health package to your dependents/family
An annual 5-star events & Team Building Budget
Office Life: A well-stocked Pantry and a dedicated Crossian Café with free refreshments and goodies.
Other benefits fully comply with the Company's Policy and Vietnam Labor Laws.

Performance Creative Specialist (UA - App/Game)