Founded in 2016, Katalon is the category leader in AI-augmented software testing, empowering hybrid testers—those blending manual, automation, and AI skills—to deliver exceptional digital experiences. Katalon enables software teams of any size to deliver world-class customer experiences faster, easier, and more efficiently.

Since its first launch, Katalon has experienced tremendous growth, serving more than 30,000 teams across 80+ countries, many of which are in the Fortune Global 500. Katalon has been named a G2 Leader in software testing for 11 consecutive quarters and a Great Place to Work for three consecutive years.

About The Role

Katalon is looking for a strategic, AI-driven Head of Marketing to lead our global marketing organization and accelerate the company's next phase of growth. Reporting directly to the CEO, this role will own the end-to-end go-to-market strategy across customer acquisition, product adoption, customer engagement, and revenue growth.

As Katalon continues to strengthen its position as the category leader in AI-augmented software testing, the Head of MKT will be responsible for building a modern, data-driven, and AI-powered marketing organization that leverages emerging technologies to improve customer experiences, increase team productivity, and drive measurable business outcomes.

This leader will oversee the core marketing functions of Demand Generation, Performance Marketing, Creative & Brand, Community, ensuring alignment across Product, Revenue, and Customer Success to maximize market impact and business growth.

Core Responsibilities

Define and execute Katalon's global marketing and go-to-market strategy, aligning marketing investments with company growth objectives and revenue priorities.
Build and scale an AI-first marketing organization that leverages automation, predictive insights, generative AI, and emerging technologies to improve decision-making, execution efficiency, and customer engagement.
Own marketing's contribution to pipeline generation, revenue growth, product adoption, customer retention, and expansion.
Lead the functions of Demand Generation, Performance Marketing, Creative & Brand, Community, and Product Marketing to deliver a unified customer journey.
Partner closely with Product, Sales, and Customer Success leaders to develop and execute integrated go-to-market strategies for new products, market expansion initiatives, and strategic growth opportunities.
Drive customer-centric growth by combining data, AI capabilities, market intelligence, and experimentation to optimize acquisition, conversion, and lifecycle performance.
Establish scalable operating mechanisms, performance measurement frameworks, and marketing analytics capabilities to continuously improve ROI and business impact.
Position Katalon as the leading voice in AI-augmented software testing through thought leadership, category creation, community engagement, and brand-building initiatives.

Job Requirements

10+ years of marketing experience, including leadership roles in B2B SaaS or technology companies.
Proven track record of developing and executing go-to-market strategies that drive pipeline growth, revenue, and customer adoption.
Experience leading and scaling cross-functional marketing teams across Demand Generation, Product Marketing, Brand, Community, Partnerships, and Growth Marketing.
Strong understanding of SaaS business models, Product-Led Growth (PLG), customer lifecycle marketing, and revenue operations.
Demonstrated ability to partner effectively with Product, Sales, and Customer Success teams to achieve business objectives.
Experience leveraging AI technologies to improve marketing performance, customer engagement, and operational efficiency.
Data-driven mindset with strong analytical, strategic thinking, and decision-making capabilities.
Excellent leadership, communication, and stakeholder management skills in fast-growing, global environments.

Preferred Experience

Experience in Developer Tools, Software Testing, DevOps, AI, or related B2B technology sectors.
Experience leading global go-to-market initiatives and distributed teams.
MBA or equivalent business education is a plus.
Experience working in AI-native or AI-enabled technology companies is highly preferred.

Job Benefit

At Katalon, we bring together self-starting, open-minded, and talented people while actively promoting a transparent and growth-enabling working environment. But don't just take our word for it. Take a better look below!

Total Remuneration: Satisfying your financial goals through competitive compensation and periodic performance bonuses.
Well-being & Work-life Balance: Staying healthy through comprehensive health plans, flexible work arrangements, and generous paid leaves.
Statutory Compliance: Labor compliance with local regulations that ensure employee security.
Work Facilities & Accommodation: Top-notch equipment, supportive allowances, and A-class facilities.
Diversity, Equity, Engagement, & Inclusion: Becoming part of a global team that celebrates differences, equal opportunity, and meaningful employee recognition.
Growth & Rewards: Thriving professionally through employee enablement, a culture of trust, and rewarding performance.

Katalon is proud to be an equal-opportunity employer. We care about our people and celebrate our differences. We want to work with talented, collaborative, and innovative people. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other characteristics protected by law.

Senior Director, Marketing