1. GT Channel Strategy & Planning:

_Develop GT channel annual plan (short term and long term plan): coverage expansion targets, trade investment strategy, ROI by zone/region

_Design trade programs for GT outlets: sell-in incentives, display programs, off-take rebates and support trade marketing manager in building tactical programs by category.

_Route-to-market planning with Sales and distributor teams; prioritize high-potential sub-channels

_Identify priority GT segments: independent pharmacies, mini-marts, cosmetic specialty shops

_Develop GT POSM plan per campaign: brief VM Lead on GT store format requirements and visual direction, align on production timeline and material specs

_Coordinate GT POSM deployment with VM Lead: plan installation by zone/distributor, monitor compliance, and report coverage rate per campaign

2. GT Trade Program Management:

_Design and execute trade incentive programs for GT distributors and outlets

_Calculate and track trade spend ROI per program; optimize investment allocation by zone

_Monitor distributor sell-through to avoid OOS or overstock

_Conduct regular field visits to assess program compliance at GT outlet level

3. Budget Management & Reporting:

_Manage GT trade investment spend vs allocated budget: track monthly actuals, reforecast when needed

_Monthly GT channel report: coverage map, off-take trend, numeric distribution growth

_Competitor mapping in GT: pricing moves, trade activities, new entrants

Requirements:

_Education: Bachelor's degree in economics, Business Administration, Marketing, International Business or Related fields.

_Experience: at least 2-4 years of experience in a similar Trade marketing position within large-scale FMCG companies.

_Preferred candidates from leading FMCG companies with established General Trade (GT) channel experience.

_Professional Knowledge & Skills: Good knowledge of business, Marketing and Trade Marketing. Understanding of finance, understanding of distribution channels, /FMCG industry. Communication skills, Negotiation skills, Decision-making skills, Problem-solving skills

Senior Trade Marketing Specialist (GT Channel)