About The Role

The Field Marketing & Sales Enablement Coordinator is a high-execution role sitting directly at the intersection of marketing strategy and sales closure. As Vinova pivots into its new positioning as a Government-Grade Digital Transformation Partner, this role ensures our sales engine is fully armed to target, engage, and close high-value accounts (Enterprises, SMEs, and top-tier Startups).

The primary mission is twofold: maximize the ROI of regional B2B events (such as Echelon Singapore) through elite multi-channel nurturing campaigns, and equip the sales team with premium collateral to accelerate deal velocity and ensure strict pipeline hygiene.

Core Responsibilities

1. Event Maximization & Campaign Execution (Field Marketing)

Coordinate end-to-end logistics, branding, and lead-capture operations for regional tech conferences, trade shows, and executive roundtables.
Own post-event database enrichment: clean, segment, and import event lists into the CRM, dividing contacts meticulously into high-value tiers.
Build and deploy multi-channel B2B lead-nurturing sequences (via email, LinkedIn, and direct channels) to maintain top-of-mind awareness following major industry events.
Monitor and optimize campaign performance metrics (open rates, response rates, meeting-set rates) to maximize event ROI.

2. Asset Creation & Brand Governance (Sales Enablement)

Translate high-level corporate positioning into actionable sales assets: develop premium pitch decks, case studies, technical capability briefs, and whitepapers.
Ensure all client-facing materials reflect the new premium brand identity, seamlessly balancing the high trust of Government-Grade standards with approachable themes of affordability and scalability.
Establish a centralized, easily navigable repository of sales enablement materials so the Sales Team can pull accurate, high-quality collateral on demand.

3. Pipeline Hygiene & CRM Optimization

Act as the strategic operational gatekeeper between marketing lead generation and sales pipeline entry.
Enforce structural qualification frameworks at early pipeline stages (Stage 1 to Stage 2) to ensure sales reps prioritize high-value, high-intent accounts over low-tier deals.
Collaborate with the analytics team to audit deal age and progression, systematically identifying and addressing bottlenecks where prospects stall in the discovery phases.

Profile Requirements & Capacity Match

Experience: 2–4 years of experience in B2B marketing coordination, corporate event execution, or sales support within the technology, software development, or digital agency landscape.
Technical Toolstack Proficiency: * CRM & Automation: Practical experience setting up list segmentations and automated email sequences in platforms such as HubSpot, Zoho, or Mailchimp.

Professional Channels: Strong capability in utilizing LinkedIn Sales Navigator and professional channels for database enrichment and B2B outreach.
Design Coordination: Familiarity working with design tools (or collaborating closely with designers via Figma/Canva) to customize presentation layouts and sales collateral.

Soft Skills & Competencies: * Meticulous attention to data detail (crucial for spreadsheet sorting, lead tagging, and tracking database accuracy).

Excellent written communication skills with the ability to write clean, professional, and approachable business copy for decision-makers.
Strong cross-functional coordination skills to effectively manage demands from both marketing leadership and the active sales floor.

Key Performance Indicators (KPIs)

MQL to SQL Conversion Rate: Maximizing the percentage of event/database contacts that successfully clear the Stage 2 qualification filter.
Sales Asset Utilization: Ensuring 100% adoption of the new, updated pitch decks and case studies by the sales team.
Database Health & Response Rate: Maintaining a low opt-out/turnover rate on outbound mass communications while hitting target response benchmarks on segmented follow-ups.
Pipeline Velocity Support: Measurable reduction in the average days deals spend sitting un-actioned in the early stages of the pipeline.