POSITION OVERVIEW

The Copywriter Lead is responsible for managing and directly executing content for various campaigns under the guidance of the Creative Lead, with a strong focus on social-first and influencer campaigns.

The ideal candidate must stay on top of the team's workload, proactively resolve content-related issues, and provide timely updates to the Creative Lead to ensure a consistent creative output from planning through execution.

KEY RESPONSIBILITIES

1. Content Strategy & Proposal Development

Lead the content and visual direction for diverse campaigns, including social-first/influencer campaigns, IMC, production, etc.
Collaborate with the Creative Lead, Design Lead, Account, and Planning teams to crack briefs, developing proposals that are on-strategy, on-brief, and on-time.
Brainstorm ideas, concepts, visual directions, and copy/wording with the creative team.
Build content frameworks, content pillars, content angles, social hooks, and other necessary content components for proposals/campaigns.
Participate in presenting ideas to internal teams or clients.

2. Content Writing & Execution

Write and finalize key campaign content assets, including key messages, social posts, video scripts, KOL/KOC briefs, livestream flows, and other execution materials.
Ensure all content aligns with the brand voice, delivers clear messages, fits each platform, and is highly feasible for execution.
Go on-site/on-set when necessary to quality-control (QC) content, wording, scripts, flows, or any details related to the creative direction during production.

3. Research & Social Understanding

Proactively research products, industries, target audiences, influencer personas, competitor activities, and social trends to develop tailored content for each campaign and sector.
Stay updated on local and international content, social, and creator trends to grasp new formats, hooks, storytelling methods, and user behaviors on current and emerging platforms.

4. Cross-team Communication & Feedback Handling

Communicate, negotiate, and defend content directions with related teams throughout the project lifecycle.
Flexibly adapt and refine content based on client or internal feedback while ensuring it stays true to the original creative direction.

5. Task Management & Team Guidance

Organize, track, and prioritize content tasks to ensure both quality and deadlines are met.
Review, provide feedback, and guide junior copywriters.
Support the team during execution, maintaining a proactive, positive attitude and collaborative spirit.

JOB REQUIREMENTS

Experience: At least 5 years of experience as a Copywriter in an agency environment.
Proven experience in social-first campaigns. Experience in Influencer/KOL/KOC campaigns is a major plus.
Strong ability to develop content directions, key messages, content angles, social hooks, and KOL brief/script directions based on briefs, insights, and product benefits.
Deep understanding of social platforms, creator-led content, and social trends, with the ability to effectively apply trends to brand content.
Strong skills in collaboration, handling feedback, task management, meeting deadlines, and reviewing/mentoring junior copywriters.
Proactive, responsible, positive, and possesses a strong sense of ownership over content quality.
Language: Fluent in English, with the ability to comprehend briefs, write proposals/creative directions, and present in English.
Honest, responsible, self-motivated, proactive, and eager to learn.

BENEFITS & PERKS

Salary: Competitive base salary, negotiable based on capacity.
Work Environment: Comfortable, dynamic, friendly, with high career advancement opportunities.
Leave: 12 days of annual leave + birthday leave (annual leave increases based on internal level and tenure).
Full social welfare benefits, including Social Insurance (BHXH), Health Insurance (BHYT), and Union participation.
Allowances/Gifts for birthdays, weddings, sickness, and maternity.
Bonuses according to company policies, including holidays, Lunar New Year (Tt), and company events.
Periodic salary reviews in accordance with company policy.
Company uniforms and gifts for special corporate events.
Clear career roadmap with maximum training and skill development support.

Copywriter Lead (Social Outreach/ Influencer Marketing)