About the Role

We are looking for a proactive Performance Executive - Ecommerce to drive our performance marketing initiatives. You will take full ownership of end-to-end campaign management across top marketplace platforms and paid digital media channels to maximize traffic, conversions, and ROI.

Key Responsibilities

Gain deep, hands-on mastery and execute campaigns seamlessly across major e-commerce marketplaces (Shopee, Lazada, TikTok Shop) as well as key media networks (Meta Ads, Google Ads, TikTok Ads).
Oversee the complete lifecycle of marketing campaigns, from initial strategic setup and daily deployment to active optimization and post-campaign evaluation, ensuring perfect alignment with broader business KPIs.
Continuously monitor and fine-tune campaigns by managing bidding strategies, refining audience targeting, controlling budget pacing, and boosting conversion rates to consistently drive quality traffic and sales.
Analyze complex performance datasets to extract actionable insights, translating numbers into clear, structured dashboards and comprehensive reports that guide strategic decision-making.
Manage campaign budgets and project timelines efficiently, ensuring all deliverables meet the highest standards of accuracy and quality, particularly during high-pressure mega sale periods

Skills And Experience

A Bachelor's degree in Media & Advertising, Marketing, Business Administration, or a related field.
Minimum 2 years of hands-on experience in e-commerce performance marketing or a related digital media role.
Proven expertise in setting up and optimizing campaigns on e-commerce platforms (Shopee, Lazada, etc.) and off-platform advertising systems (Facebook Ads, Google Ads, etc.).
Strong analytical skills with proficiency in Excel for data analysis and reporting.
Highly organized, proactive, and responsible, with the ability to manage multiple priorities in a fast-paced environment.
A strong interest in e-commerce, a data-driven mindset, and a commitment to continuous learning and improvement.

Qualifications

1-2 years of experience running paid media campaigns, ideally in ecommerce or D2C
Hands-on with Meta Ads Manager, Google Ads; experience with onsite ads is a plus
Solid understanding of ecommerce KPIs (traffic, conversion, A2C, ROAS)
Skilled in analytics platforms such as GA4, Looker Studio, or similar
Agile, data-driven, and comfortable working under tight timelines
Fluent in Vietnamese; English proficiency is an advantage

Why Join Us

At Publicis Groupe, you'll be part of a team that powers digital commerce for leading brands. We don't just run ads, we build media engines that convert. If you love performance, pressure, and platforms, this is your runway.