Leading through ambiguity, customer profitability, Customer Value Proposition, Account strategy and business planning, Coaching, Channel marketing activation, Relationship Building, Customer Segmentation, Internal alignment, partner relationship management, Negotiating value, Channel Management, Customer and competitor understanding, Commercial Acumen, Agility core practices, Managing strategic partnerships, Key account management, Commercial performance, Business Acumen, Digital Fluency, Negotiation planning and preparation, Consultative selling skills, Marketing strategy and programmes, Offer execution and growth, Offer and product knowledge

Key account management, Technical Knowledge, Sales performance capability development, Customer offer deployment, Understanding of lubricant products, Relationship Building, HSSE and compliance