LOCATION

HCM Onsite (Relocation Support)

About The Job

We're looking for a Senior UA Marketing (Mobile Apps) to own and scale user growth across our AI and Utility app portfolio. You'll manage significant advertising budgets, optimize performance across multiple channels, and play a key role in driving product growth in global markets.

What You Will Do

Own and execute UA strategy across the company for a portfolio of 3-5 mobile apps titles, managing large-scale budgets on channels such as Meta, Google Ads, TikTok, Unity Ads, IronSource, AppLovin, DSPs, and more
Act as your team's expert in one of Meta, Tiktok, Google UAC, or SDK networks, meeting regularly with our stakeholders while actively running campaigns that hit KPI & ROAS targets and grow daily active users
Define UA launch strategies for new titles, including pre-registration campaigns
Define conceptual creative strategies and testing processes
Collaborate closely with Product, Monetization, Creative, and Data teams to drive growth
Stay ahead of trends by conducting market research and competitive analysis
Duties and responsibilities outlined above are representative, but not all-inclusive.

Qualifications

3+ years of hands-on UA experience in mobile app industry
Strong preference for candidates with experience in UA for apps in Utility or AI genre
Deep knowledge of the mobile growth stack: MMPs, mediation, analytics, SDK ad networks, DSPs, etc.
Self-driven, be able to communicate goals, needs, and reports that provide insight into game performance and recommendations on improving metrics relevant to user acquisition campaigns
Experience with ad monetization and strong working relationships with various ad networks on both the monetization and user acquisition side.
Fluent English (written + speaking) is a must

TO COMPLEMENT OUR TEAM, YOU SHOULD BE

You are on top of the latest apps, trends, and what's happening in live events
Solution-oriented, self-motivated and have the attitude to get things done
Comfortable with uncertainties and changes in a fast-paced environment
Curious, proactive learning and knowledge-hungry learner

What We Offer

We take care of our people — from meaningful reward to everyday experience at work

Financial

Competitive salary, 100% pay during probation
Performance bonus with up to 30% of company profit shared — no cap
Full SHUI + premium private health insurance & annual check-up

Personal Well-being

12 days annual leave + 10 days paid sick leave
12 WFH days per year for when you need flexibility
9.4M VND yearly flexi-budget for your personal development
Free daily lunch (10+ options)
Snacks, drinks, and tea-time always available
Monthly/bi-monthly team bonding budget
Sports activities (badminton, football, etc.)

Personal Development

Company learning trips to top markets (Korea first, Japan next)
Sponsored access to international conferences & industry events
Modern equipment + AI tools to help you work smarter and grow faster

RELOCATION SUPPORT

This position is based in our Ho Chi Minh City office — but don't let that stop you from applying. If you're the right person for this role, we'd love to make the move work for you. Relocation support is available , and we'll work out the details together during the offer stage.

CONSENT NOTICE FOR PERSONAL DATA PROCESSING

By applying to any position at Uplive, you acknowledge and agree that your personal data will be collected and processed for recruitment-related purposes. Please read the Consent Notice for Personal Data Processing carefully before submitting your application.
Thank you for your interest in joining Uplive!

How To Apply

Click the button or contact us at [email protected]

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.