About UOB

United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices. Our history spans more than 80 years. Over this time, we have been guided by our values – Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.

Job Description

About the Department

The Channels & Digitalization function enables end-to-end seamless connectivity for UOB customers across all physical and digital touchpoints of the Bank. Designed to be in tune with our customers banking preferences, we strive to enhance engagement and deliver exemplary experiences across our network of branches, self-service machines and digital platforms. We collaborate with FinTech ecosystem partners to keep abreast of developments in the FinTech innovation space and to embed ourselves in our customers lives. We also harness customer insights to help us deliver new business models and digital innovations, and to build deeper relationships with our customers.

Overview Of The Role

We are looking for a Digital Performance Management who will be in charge of developing UOB Vietnam's Financial Advisory Hub on the website to attract and engage customers sustainably, converting traffic into qualified leads through strategic content and digital experiences.

Job Responsibilities

Enhance the Financial Advisory Hub as a sustainable engagement channel.
Manage content production end-to-end:
Brief and coordinate with external vendors for content creation.
Review, edit, and ensure accuracy and compliance of all materials.
Monitor user behaviour and campaign performance to optimize conversion rates and customer journey.
Collaborate with functional teams across UOB for product knowledge and compliance alignment.
Prepare regular performance reports and actionable insights for continuous improvement.
Identify trends and market insights, digital landscape and existing online players in Vietnam to support optimizing marketing strategy, spend and performance.
Support line-manager with other assigned tasks.

Mandatory

Job Requirements

At least 3-year experience in the field of digital, advertising.
Bachelor's degree in marketing, business, or a related field.

Knowledge and experience in banking industry will be an added advantage.

Strong written and verbal communication skills in English and Vietnamese.
Ability to organize, present thoughts and communicate ideas with clarity.
Self-motivated and act with urgency.
Strong teamwork and great collaborate with all functions within UOB group and stakeholders.
Detail oriented.

Preferred

Works effectively with colleagues and external partners to help achieve common objective and goals.
Effectively operates within a matrixed environment.
Manages multiple projects with multiple deliverables simultaneously.
Proactively looks at new and diverse ways of approaching work.
Shares and implements ideas about increasing effectiveness and efficiency.

Essential (Technical Skills)

Proficient computer skills, including Microsoft Office Suite (Word, PowerPoint, and Excel).
Always curious and keen to be at the fore of industry and category developments.
Happy and generous team player, open to sharing ideas and knowledge.

Additional Requirements

Develop, Engage, Execute, Strategise

Be a Part of the UOB Family

UOB is an equal opportunity employer. UOB does not discriminate on the basis of a candidate's age, race, gender, color, religion, sexual orientation, physical or mental disability, or other non-merit factors. All employment decisions at UOB are based on business needs, job requirements and qualifications. If you require any assistance or accommodations to be made for the recruitment process, please inform us when you submit your online application.

Apply now and make a Difference

Digital Performance Senior Officer