About The Position

A Crimson Marketing Manager Vietnam is responsible for strategizing and executing a wide range of marketing campaigns and communications initiatives through content creation and localization, local partnership outreach and strategic planning - for Crimson Education in Vietnam.

Marketing Content

Generate marketing ideas and own marketing initiatives. Driving quality leads into consultations with the local sales team.
Copywriting tasks in both English and Vietnamese, including, social media ads, EDM campaigns, print collateral and event descriptions.
Localize global campaigns and other marketing materials into English and Vietnamese to suit Vietnamese tastes.
Manage and grow Crimson's following on organic social media channels including Facebook, Instagram, Email and Tik Tok, and others.
Work closely with HQ and regional sales and marketing teams to create impactful and effective offline and online campaigns (including digital marketing ads to promote our events and services, creating local messaging and content assets that successfully engage and convert targeted prospects).
Work closely with the digital team to tailor online content, landing pages, social posts, ads and EDMs to promote local events and initiatives.
Alongside local marketing and sales, monitor leads and conversion from marketing across all channels (events, PR, social, owned media content, emails, SEO and more) with weekly/monthly progress reporting, customer behavior and user experience.

Marketing Partnerships

Drive partnerships, sponsorships, and work with KOLs to generate quality leads
Drive Crimson talks and services in schools, tutoring centers, businesses
Spearhead, and drive Crimson's work with governmental bodies

Skills And Experience We Are Looking For

Bachelor's degree or equivalent ideally in the field of marketing, business, PR, communications, journalism or English.
5-7+ years of prior experience in areas of integrated branding, communications, digital marketing, PR, copywriting or branding.
Strong storytelling skill and ability to connect emotionally with target prospects.
Basic understanding of how paid digital advertising works on Google, Facebook and other social media platforms.
Proficiency in English and Vietnamese and ability to speak these languages idiomatically—strong command of writing in both English and Vietnamese is required.
Knowledge of Vietnamese local marketing channels and partnership organizations for pursuing higher education overseas.
Basic understanding of the US/UK undergraduate application process.
Comfort working in an international technology company with colleagues from all over the world.
Comfort around information asymmetry and diving into unknown territories

Personal Qualities We Are Looking For

Data-driven, ability to use data to make decisions
Excellent copywriting skills in English and Vietnamese
High learning agility and growth mindset—comfort in a fast-paced, high-growth environment.
Creativity and drive—you love to explore new ideas and can see a project through from start to finish on time.
Self-driven and self-directed.
Collaborative and communicative. A team player, someone who makes great things happen for others and yourself.

Bonus Skills And Experience For This Role

Experiences working in a similar role
Experiences driving marketing for schools
Experiences working with governmental bodies
Understanding of Marketo, Salesforce, Storyblok or other marketing integration software

If you are passionate about education, looking for a fast-paced, collaborative environment and want to work with cutting edge technology, then we want to hear from you!

Experience Level

5-7++ years of experience

Employment Type

Full-time, in HCMC

Why work for Crimson

Rapidly growing start up, with a flexible working environment where you will be empowered to structure how you work
Limitless development and exposure - our internal promotions/role changes made up 33% of all recruitment last year
$1000 individual training budget per year, we love to Level Up (it's one of our core values)!
Psychologist on staff
Insightful fireside chats and workshops to help support our high-performing and ambitious team
Radical Candor is a feedback approach we live by
We're a global player with 28 markets (and growing) across the globe. Most roles have the option to work from one of our many offices or remotely!

If you're passionate about growing in a fast-paced, collaborative environment and want to work with cutting-edge technology, then we'd love to hear from you!

Please keep an eye on your spam/junk email folder for correspondence from Team Tailor.

About Crimson

Crimson Education is a global EdTech company founded in 2013 with the idea that through personalised education and technology, we can transform students into the world leaders of tomorrow. We're the world's leading college admissions consultancy, with over 1,330 Ivy League offers and 2,140 to the US Top 15. With a passionate team of 800+ that's rapidly expanding across 30 markets, our unique tech platform connects expert-led guidance and proven data-driven strategies from 3,000 tutors and mentors with students worldwide. We help ambitious students unlock their dream career pathways, and Crimson students are 7x more likely to get into the Ivy League. What sets us apart is our unmatched scale and expertise. We have the largest team of Former Admissions Officers and College Counselors globally. Every student is matched with a carefully-chosen team of admissions experts who laser focus on different parts of their college application — from essays to extracurriculars — ensuring every detail is expertly executed. Valued at over $1B NZD and backed by over $147M NZD in funding from top-tier global investors, including Tiger Global and Ice House Ventures, we are just getting started. We were recently featured on the front page of the Wall Street Journal. Read the article here.

Vietnam Marketing & Partnerships Manager