Location: Vietnam
Reports To: Sr. B2B Marketing Manager, Vietnam & ROA

About Us

ELSA is a global leader in AI-powered English communication training, dedicated to transforming how people learn and speak English with confidence. Founded in 2016 and headquartered in San Francisco, we operate across the U.S., Vietnam, Portugal, Indonesia, Brazil and Japan.

Powered by proprietary speech-recognition technology and generative AI, ELSA delivers real-time, hyper-personalized feedback to help learners improve pronunciation, fluency, and overall communication effectiveness. With over 50 million learners and 1 billion hours of anonymized speech data, ELSAs depth of language training intelligence is unmatched in the industry.

Our B2B flagship platforms ELSA Enterprise and ELSA Schools empower organizations and educational institutions to elevate communication capabilities and unlock personal and professional opportunities for their people. We design engaging, bite-sized learning experiences that adapt to each learner's goals and context, ensuring measurable improvement and lasting confidence.

Our vision is to become the global standard for real-time English communication training, enabling 1.5 billion language learners worldwide to speak clearly, be understood, and share their stories with the world.

Backed by world-class investors including Googles Gradient Ventures, Monks Hill Ventures, and SOSV, ELSA has been recognized among the top global AI innovators:

Forbes Top 4 Companies Using AI to Transform the World
Research Sniper Top 5 Best AI Apps
ASU+GSV EdTech 150
CB Insights Top 100 AI Companies

Join us in shaping the future of language learning and empowering millions to unlock opportunity through confident communication.

Role Summary

We are looking for a hands-on B2B Marketing Manager to drive digital demand generation and account-based marketing programs across Vietnam and selected Rest of Asia markets, especially Malaysia, and Thailand.

This role is focused on pipeline creation, campaign execution, and marketing performance optimization across digital channels. You will work closely with regional sales teams and global marketing to execute integrated campaigns that engage target accounts, generate qualified pipeline, and accelerate revenue opportunities.

You will play a key role in executing multi-channel campaigns across ABM, inbound, email nurture, webinars, paid media and sales activation programs, while leveraging AI-enabled workflows and automation to improve speed, targeting, and campaign effectiveness.

This is an ideal role for a modern B2B marketer who enjoys building campaigns, optimizing performance, and working closely with sales to drive pipeline impact.

Key Responsibilities

Demand Generation & Digital Campaign Execution

Plan and execute integrated demand generation campaigns across:
Paid digital campaigns including LinkedIn, search, display, and retargeting
Email marketing and nurture programs
Webinar and virtual event campaigns
Inbound content promotion and lead generation initiatives
Sales activation and outbound support campaigns
Support both net-new pipeline generation and pipeline acceleration initiatives.

ABM & Sales Alignment

Partner closely with regional sales teams to:

Identify priority accounts and target segments
Execute 1:few ABM campaigns aligned to sales priorities
Develop personalized campaign approaches for key industries and buying groups
Coordinate marketing touchpoints that support account engagement and opportunity progression

Help ensure marketing activity is tightly connected to pipeline and revenue outcomes.

Campaign Operations & Marketing Automation

Work within HubSpot Marketing Hub to:

Build and launch campaigns
Manage email workflows and nurture sequences
Create landing pages and campaign assets
Track campaign performance and engagement
Maintain campaign hygiene and reporting accuracy

You are not expected to be a deep marketing operations specialist, but you should be comfortable working hands-on within modern marketing automation platforms.

AI-Enabled Marketing Execution

Leverage AI tools and automation to:

Accelerate campaign creation and content adaptation
Improve targeting and segmentation
Support campaign analysis and reporting
Increase productivity and campaign velocity

Continuously explore practical ways AI can improve marketing effectiveness without turning every campaign into generic AI-generated content.

Performance Tracking & Optimization

Monitor and optimize campaign performance across:

Marketing-sourced pipeline and closed won
Lead conversion rates
Account engagement
Cost per opportunity
Campaign ROI

Use data and insights to continuously improve targeting, messaging, and channel performance.

Cross-Functional Collaboration

Collaborate with:

Regional sales teams
Global campaign and content teams
Marketing operations
External agencies and vendors when required

Ensure campaigns are executed consistently and aligned to broader regional growth objectives.

What You Will Have

5+ years of B2B marketing experience, ideally in SaaS or enterprise technology
Proven experience executing digital demand generation campaigns that drive pipeline
Strong understanding of:

- Account-based marketing (ABM)

- Paid media

- Email marketing and nurture programs

- Inbound demand generation

- Webinar and virtual campaign execution

Experience working in HubSpot Marketing Hub or similar marketing automation platforms
Strong campaign management and project coordination skills
Analytical mindset with the ability to use data to optimize performance
Experience partnering closely with sales teams on pipeline generation initiatives
Familiarity with AI-enabled marketing tools and workflows
Strong written and verbal communication skills in English and Vietnamese

Preferred Experience

Experience marketing into Southeast Asian markets
Exposure to B2B technology or SaaS buying cycles
Experience supporting regional or multi-country campaigns
Familiarity with LinkedIn Campaign Manager, Google Ads, or similar digital platform

Success in This Role

Success in this role will be measured by:

Pipeline generated and influenced
Campaign execution quality and velocity
Target account engagement
Continuous optimization and improvement of marketing performance

Why You'll Love Working Here

Attractive Package salary
Working time: Mon-Fri (9am 6pm), Hybrid model 1 remote working day on Fridays
12 days Annual leave, 1 Birthday leave, 1 Christmas leave
Premium health insurance (Generali) and annual health check-up to keep you in top shape
Full social insurance
Free ELSA Premium courses to polish your language skills
Annual company trips and quarterly happy hours work hard, play hard!
Experience the true spirit of a fast growing and well funded Silicon Valley startup

B2B Marketing, Digital Demand Gen & ABM, Vietnam & ROA