performance marketing, performance optimisation, publisher monetisation, integrated campaigns, media strategy, audience strategy, agency strategy, data-driven marketing, digital media ecosystems, programmatic attribution, digital advertising

Cards, customer engagement strategies, marketing campaigns, commercial performance, Payments, Stakeholder Management, consumer apps, Web3 financial products, Digital Banking, partnerships, fintech

Financial Services, Negotiation, Data-driven Mindset, Partnerships, Fintech, Stakeholder Management, Investment Platforms, Commercial Acumen, Business Development, Communication

Google Tag Manager, Google Analytics, Google Data Studio, Google Ads, Conversion Rate Optimization, Youtube, Programmatic, Looker, Performance Marketing, Meta Ads

Analytical Skills, Crisis Management, Social media, Project management, Storytelling, communications strategy

Microsoft Power Bi, Microsoft Excel, Adobe Analytics, Reporting Tools, AI tools, Data Analysis, paid media strategy

Business Analysis, CRM engagement, Marketing Strategy, Digital Strategy, Customer Experience, integrated campaign planning, Digital Marketing, performance marketing, digital growth

Integrated marketing strategies, Cross-functional collaboration, Data-driven campaigns, market insights

social media strategy , Data Analytics, Visual Design, AI Tools, Stakeholder Management, Brand Communications, Content Strategy