Job Description

The PR & Branding Lead is responsible for shaping and driving the company's brand positioning, communication strategy, and public relations efforts. This role ensures consistent, compelling messaging across all touchpoints to strengthen brand awareness, trust, and market presence.

Brand Strategy & Management
Define and evolve brand positioning, messaging, and tone of voice
Ensure consistency of brand identity across all channels and customer touchpoints
Develop and maintain brand guidelines and ensure adoption across teams
Partner with internal stakeholders to align brand strategy with business objectives
Communication Planning & Execution
Lead monthly, quarterly, and yearly communication planning
Translate business priorities into clear and effective communication directions
Oversee content development across channels (digital, social, PR, offline)
Ensure alignment between campaign messaging and overall brand narrative
Public Relations & Media Management
Develop and execute PR strategies and media plans
Build and maintain relationships with media, agencies, and key partners
Lead press releases, media briefings, and crisis communication when required
Monitor media coverage and manage brand reputation proactively
Content & Creative Direction
Provide direction for creative assets and content production
Ensure high-quality, engaging, and on-brand storytelling
Collaborate with designers, content creators, and external agencies
Drive innovation in content formats to improve audience engagement
Brand Performance & Insights
Track and evaluate brand health metrics (awareness, perception, share of voice, etc.)
Monitor communication effectiveness across channels
Leverage insights to refine messaging and communication strategies
Cross-functional Collaboration
Work closely with Campaign, Product, and Growth teams to ensure aligned messaging
Support major product launches and campaigns with strong communication strategies
Act as the key point of contact for all branding and communication matters

Requirements

Qualifications & Experience

Bachelor's degree in Marketing, Communications, Business, or related field
6–8 years of experience in PR, branding, or integrated communications
Proven track record in building brand strategy and executing PR campaigns
Experience working with media, agencies, and cross-functional teams
Background in fintech, financial services, or tech is a strong advantage

Key Competencies

Strong storytelling and communication skills
Strategic thinking with a strong sense of brand building
Stakeholder management and influencing skills
Crisis management and problem-solving mindset
High attention to detail and quality
Supportive mindset to work well with other stakeholders

PR & Branding Lead - ShopeePay