We are seeking a highly skilled Growth Marketing Manager to lead performance-driven marketing initiatives that accelerate customer acquisition, engagement, and retention. This role requires a strategic thinker with strong analytical capabilities and hands-on expertise in digital marketing channels. The ideal candidate will have experience in the life insurance or financial services industry and a proven track record of delivering measurable growth.

Key Responsibilities

Execute growth marketing strategies to drive acquisition and conversion across digital channels.
Collaborate with GPMSS to manage and optimize performance marketing campaigns, including SEO and paid media (search, display, social)
Analyze campaign performance, identify insights, and implement data-driven optimizations to maximize ROI.
Collaborate with cross-functional teams to align marketing initiatives with business objectives.
Work closely with the Agency team to ensure effective lead distribution and lead performance optimization
Collaborate with regional and local stakeholders on initiative co-creation and delivery.
Oversee marketing automation and CRM strategies to enhance customer lifecycle engagement.
Monitor industry trends and competitor activities to identify new growth opportunities.

Required Qualifications

Bachelor's degree in Marketing, Business, or related field.
8+ years of experience in growth or performance marketing, preferably in life insurance or financial services, or Performance Marketing Agency
Strong command of English (written and verbal).
Ability to work independently and effectively engage with multiple stakeholders.
Proven expertise in performance marketing (SEO, Paid Media, email marketing)
Proficiency in analytics tools (Google Analytics, Data Studio) and marketing platforms (Adobe, Salesforce, or similar).
Excellent analytical, strategic thinking, and project management skills.

When You Join Our Team

We'll empower you to learn and grow the career you want
We'll recognize and support you in a flexible environment where well-being and inclusion are more than just words.
As part of our global team, we'll support you in shaping the future you want to see.

About Manulife And John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [HIDDEN TEXT].

Working Arrangement

In Office