As a channel owner, you will develop, implement, and manage social channels for Merchant line to drive channel KPIs:

Plan and execute monthly content, translating platform knowledge and operational insights into clear and engaging content.
Create and manage digital content across formats such as short-form videos, livestream, instructional materials,...
Manage end-to-end content production, ensuring clarity, quality, and consistency of communication assets.
Manage and optimize TikTok organic and Ads campaigns to increase content reach, follower growth, and engagement.
Deliver weekly reports with key insights.
Identify opportunities to improve content formats and propose new approaches that enhance audience engagement, channel growth.
Stay updated with the latest social trends and algorithm changes.
Coordinate with related teams to execute communication plan for company projects.
Agency management.
Monitor channel sentiment.

Support:

Minimum 2 years working in a tech start-up environment (e-commerce, ride-hailing, food delivery…)
Strong understanding of social media platforms TikTok, Youtube , content formats, and audience engagement.
Excellent knowledge of TikTok, Youtube, and other social media best practices.
Experience in planning and executing social media content strategies, including managing content production from ideation to publishing.
Experience with paid social media campaigns and the ability to optimize campaigns for reach and engagement.
Strong analytical skills, with the ability to analyze performance data, build dashboards, and translate insights into actionable improvements.
Strong writing, storytelling, and communication skills with attention to detail.
High collaboration with all departments, open-minded & flexible align the process with counterparts from other functions.
Familiar with AI tools is a plus.

Merchant Engagement Executive, ShopeeFood