Job Title: Brand Associate Director Posting Start Date: 14/04/2026 Req ID: 1562

Job Summary

Brand Associate Director is responsible for leading and executing the overall marketing strategy to drive brand growth, market share, and revenue of the brand.

Job Responsibilities

Category Growth Strategy: develop and execute strategic plans that align with our brand vision and business objectives.
Market Analysis & innovating products: conduct thorough market research and analysis to identify opportunities, understand consumer trends, and stay ahead of the competition.
Brand positioning & Brand communication: collaborate with cross-functional teams to develop and implement integrated marketing campaigns across various channels.
Route-to-market strategy & Performance Tracking: Design route-to-market for new innovation to drive growth; Monitor and evaluate the performance of our brand initiatives, analyzing key metrics and providing actionable recommendations for improvement.
People development: mentor and coach to develop team members.

Job Responsibilities - Continued

Skills

Business English
MS Office
Design Tools

Functional Competencies

Brand Positioning & Equity
Brand communication
Product Innovation
Route-to-market Strategy
Market Analysis

Masan's Core Competencies

Consumer Centricity
Innovation
Ownership
Passion for winning
Purposeful Leadership

Masan's Leadership Competencies

Business Acumen
Learning Agility
Dealing With Ambiguity
Vision & Strategy
Talent Catalyst
Leading The Change
Integrity & Trust
Stakeholder Management
Collaboration
Planning
Problem Solving
Result Driven

Education

Bachelors in Other relevant fields
Masters in Marketing or Other relevant fields

Certifications

Conditions of Employment

Ability to travel on business trips

Physical Requirements

Relevant Industries

FMCG

Interview Questions