The Social & Live Commerce Executive position is a liaison between KOLs / KOCs and the Account/clients team, facilitating Affiliate campaigns & AI live stream operations. Responsibilities include researching & proposing micro/nano KOCs lists, and managing project scopes and timelines to ensure successful execution. The role requires strong partnership management with KOLs/KOCs and consistent communication with internal teams to track progress and knowledge of affiliate marketing industry trends

What You Will Do

Affiliate Marketing (40%)

Execute affiliate marketing campaigns through KOLs/KOCs across platforms such as Shopee, TikTok, and Lazada,...
Source, negotiate, and manage relationships with KOLs/KOCs to ensure content is effective, timely, and aligned with brand positioning.
Monitor key performance metrics (GMV, booking fees, engagement rate, etc.), analyze campaign effectiveness, and propose optimization strategies.
Coordinate internal stakeholders (KOL, brand, platform) to ensure revenue and budget KPIs are met.

Live Commerce (AI Live Operations) (60%)

Pitch & Plan: Support the BD team with case studies, assess feasibility, and develop a project timeline.
Onboarding: Create detailed implementation plans, coordinate internal stakeholders
Shooting: Ensure the equipment checklist and production quality meet platform standards.
Pre-live: Set up livestream systems (TTS, tech infrastructure), and coordinate training sessions if needed.
Live Execution: Oversee live sessions, handle real-time issues, and ensure smooth and effective execution.
Reporting: Analyze sales results and engagement metrics post-live; provide insights and recommendations for future improvement.
Retention: Develop strategies to retain and grow client relationships, and encourage recurring livestream sessions.

Who You Are

Proficiency in Vietnamese & English
Minimum of 1 year of experience as KOLs/KOCs management role in a digital marketing agency, especially in an account executive, social media role.
Have hands-on experience in e-commerce live streaming on TikTok, Shopee Live or compatible platforms.
Strong understanding of KOL/KOC scouting and influencer platforms.
Result-driven and have a good sense of responsibility as well as a strong enthusiasm
Experience working with production team: know how to check filming equipment (camera, lighting, mic), content quality.
Experience in a fast-paced work environment
Ability to multi-task in a fast-paced environment
Proven organizational skills and attention to detail, as well as the ability to prioritize and work well in an environment with competing demands
Very willing to learn every day, easy to manage and highly collaborative.
Excellent communication and negotiation skills.
Ability to work collaboratively with cross-functional teams.

Why You'll Love It

Competitive Salary
Performance Review (2 times per year)
Performance Bonus (1 time per year from 0.5-month to 3-month salary amount)
Annual Leave: 15 days and other leave types
Quarterly, Annual MVP Awards
Private health Insurance
MacBook to be provided
Good chance to explore new trends in the digital market
Opportunity to learn and work with the most advanced advertising technology platforms
Work in professional, active, international and dynamic environment

Live & Social Commerce Executive, D2C