Job Title

Digital Marketing Assistant Manager / Manager (Ho Chi Minh City)

Job Description Summary

Cushman & Wakefield Vietnam is seeking a Digital Marketing Assistant Manager / Manager to drive data-led digital strategies that strengthen brand visibility, generate qualified leads, and support business growth across our commercial real estate services. This role partners closely with senior leadership and regional teams to localize, execute, and optimize digital initiatives for the Vietnam market.

Job Description

About the Role:

Develop and execute Vietnam-specific digital marketing strategies aligned with business objectives and CRE market dynamics.
Plan and manage multi-channel digital campaigns across Google Ads, LinkedIn, Meta, TikTok, Zalo, email marketing, and paid media.
Optimize owned digital platforms (website, social media, EDM) through SEO/SEM, analytics, and performance insights to improve engagement and conversions.
Lead marketing automation and CRM integration to support lead nurturing, tracking, and reporting.
Create, localize, and manage digital content (articles, visuals, videos, infographics), ensuring brand consistency and strong user experience.
Monitor campaign performance against KPIs (reach, engagement, leads, conversions), providing actionable insights and optimization recommendations.
Coordinate vendors and internal stakeholders for digital production, property campaigns, budgets, and compliance with brand and data privacy standards.

About You

Bachelor's degree in Marketing, Communications, Business, or a related field.
4–5+ years of digital marketing experience, preferably in B2B, professional services, or commercial real estate environments.
Strong hands-on experience across paid media, social platforms, website optimization, analytics, and marketing automation.
Proven ability to translate data into insights, with solid analytical and performance-driven thinking.
Creative yet structured, with strong stakeholder management and vendor coordination skills.
Excellent English and Vietnamese communication skills, both written and spoken.

Why join Cushman & Wakefield

As one of the leading global real estate services firms transforming the way people work, shop and live working at Cushman & Wakefield means you will benefit from;

Being part of a growing global company;
Career development and a promote from within culture;
An organisation committed to Diversity and Inclusion

We're committed to providing work-life balance for our people in an inclusive, rewarding environment.

We achieve this by providing a flexible and agile work environment by focusing on technology and autonomy to help our people achieve their career ambitions. We focus on career progression and foster a promotion from within culture, leveraging global opportunities to ensure we retain our top talent. We encourage continuous learning and development opportunities to develop personal, professional and technical capabilities, and we reward with a comprehensive employee benefits program.

We have a vision of the future, where people simply belong.

That's why we support and celebrate inclusive causes, not just on days of recognition throughout the year, but every day. We embrace diversity across race, colour, religion, sex, national origin, sexual orientation, gender identity or persons with disabilities or protected veteran status.

We ensure DEI is part of our DNA as a global community - it means we go way beyond than just talking about it - we live it. If you want to live it too, join us.

INCO: Cushman & Wakefield'