Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

Headquartered in Milan, Italy, Campari Group owns 25 plants worldwide and has its own distribution network in 26 countries, and employs approximately 4,700 people.

Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

Role Overview

The Aperitivo On-Premise Activator will drive growth and brand awareness for Campari Group's aperitivo brands in the on-premises channel, following Campari Group Outlet Tier System and hunting list in conjunction with the broader Alchemy Sales Team.

Key Responsibilities

Account Recruitment & Management:

Identify outlets according to the on-premise channel plan
CCM Perfect Store co-creation & execution within the relevant on-Premises perimeter (from visibility to consumers and trade activation)
Maximize the pre-, during, and post- on Premise consumer journey.
Jointly responsible for guiding and identifying the right typology of POS/demand space for Campari brands. Identifying the most influential outlets and venues where to build close partnerships and brand building activities.
Responsible for coordinating with POS suppliers appointed by CCM for implementation and execution of different activities contained in the marketing plans.
Contribute to the delivery of the On-Premise commercial objectives

Brand Training & Advocacy

Deliver training sessions for Trade and Consumers at new and existing venues.
Act as the face of the brand, representing Brand values and lifestyle across all customer touchpoints.
Host On-premise activations and events to increase brand awareness and consumer engagement.

Monitoring, Reporting & Insight

Monitor and report on agreed promotional programs and pricing guidelines.
Track spending and ROI.
Systematic venues auditing to confirm visibility, product availability, brand standards, opportunities & challenges.
Submit weekly, monthly, and quarterly reports according to KPIs provided.
Provide market insights and recommendations to the broader Team.
Work closely with distributors, agencies, and the wider Campari APMs Team to maximize brand impact.

Key Relationships

Internal:

Regional Advocacy & BA Coordinator (Direct Line Manager)
Campari Group Country Manager
Campari Group Marketing Team
Local Brand Ambassadors Coordinator (if any)
Alchemy Team

External:

Agencies
Media Publications
KOLs
Key Accounts and Trade Partners
Bartender and Hospitality Community

Candidate Profile & Key Competences

Commercial Skills: Proven sales or CCM experience in beverages industry and/or hospitality.
Travel Availability: Willing to travel frequently within the country.
Independence and Priority Management: Ability to work independently and manage priorities across market.
Passion for the Industry: Enthusiasm for the spirits industry and advocacy.
Relationship-Building Skills: Strong skills in building and influencing relationships.
Communication Skills: Excellent communication and presentation abilities in English.
Motivation and Drive: Self-motivated, target-driven, and able to thrive in a fast-paced environment.
Team Player: Strong team player adaptable to diverse cultures.

Our commitment to Diversity & Inclusion:

At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual's race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.

Campari Group believes that fair compensation and equal opportunities are crucial for employees well-being, empowerment, and engagement. Our efforts to ensure fair pay have earned us the Fair Pay Certification by Fair Pay Workplace, an independent organization dedicated to dismantling pay disparities based on gender, race and their intersection.

Note to applicants:

Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.

Notice to third party agencies:

Please refrain from cold-calling or emailing our executive leadership team or the HR community directly. The Talent Acquisition department manages centralized recruiting operations globally, including the selection and management of external suppliers. Currently, our preferred supplier list is at full capacity. To ensure we have your information on file for future consideration, we kindly request that you complete the online form provided here.

Aperitivo On-Premise Activator (Phu Quoc)