Main Duties:

Own the creative strategy, content direction, and production excellence of Be's marketing outputs. Lead a multidisciplinary team of designers, creatives, and copywriters to deliver high-quality, on-brand, and business-effective creative work at scale, while building a healthy, productive, and resilient team.

Responsibilities:

Creative Strategy & Concept Leadership

Own creative concepts and narratives across campaigns, brand, social, CRM, and owned channels
Translate business objectives into clear creative directions and storytelling frameworks
Ensure consistency of tone, message, and visual language across all touchpoints
Balance brand-building and performance-driven creative needs

Design, Content & Quality Excellence

Oversee all creative outputs including design, illustration, motion, video, copywriting, and social content
Review and approve concepts and final deliverables to ensure quality, clarity, and relevance
Establish and maintain creative guidelines, templates, and best practices
Ensure creative outputs meet both brand standards and performance requirements

Team Leadership & People Management

Lead and manage a team of 10 designers, creatives, and copywriters
Set clear priorities, timelines, and expectations for the team
Coach team members on craft, thinking, and collaboration
Manage feedback, performance conversations, and conflict constructively
Create a psychologically safe, respectful, and high-accountability team environment

Creative Operations & Productivity

Own creative workflows from brief intake → concept → production → delivery
Improve briefing quality and reduce rework through clear processes
Balance speed, quality, and workload sustainability
Track delivery timelines, capacity, and bottlenecks; proactively solve issues
Protect the team from unnecessary churn and last-minute chaos

Cross-Functional Collaboration

Partner closely with Brand, Digital, CRM, Product, HR, and Business teams
Challenge unclear or ineffective briefs and help stakeholders clarify objectives
Act as the creative authority while remaining collaborative and solution-oriented
Ensure creative output supports measurable marketing and business goals

Requirements:

6–10 years of experience in creative, design, or content roles, with at least 2–3 years managing teams
Strong background in visual design, creative concepting, and content storytelling
Proven experience leading multidisciplinary creative teams
Strong understanding of branding, marketing communications, and digital platforms
Hands-on experience with design and video tools (Adobe Creative Suite, etc.)
Demonstrated ability to manage pressure, feedback, and conflict with maturity
Proficient in using storyboards to effectively convey ideas and showcase concepts

Creative Manager