1. KOC Offline Event Execution

Support end-to-end execution of offline KOC acquisition events at Industrial Zones (IZ), including pre-event preparation, on-site execution, and post-event follow-up
Coordinate IZ operations, ensuring correct setup, flow, and execution according to approved plans
Work closely with internal teams (SM, CRM…) to ensure smooth offline activation

2. POSM & On-ground Materials Management

Prepare and manage POSM materials (e.g., booth setup, standees, banners, leaflets, uniforms, giveaways) for IZ and offline events
Ensure POSM production, delivery, setup, and on-site usage are aligned with branding guidelines and event requirements
Track POSM inventory and support post-event logistics and storage

3. Voucher & Incentive Execution

Support the setup, distribution, and tracking of vouchers, incentives, and offline-exclusive offers used for KOC acquisition and activation
Coordinate with relevant teams to ensure voucher mechanics, eligibility, and redemption flow are executed correctly
Monitor basic performance indicators related to voucher usage and on-ground sign-ups

4. PG Training & On-site Workforce Coordination

Support training and briefing of PGs / on-ground staff on Shopee Affiliates program, KOC onboarding flow, and event scripts
Ensure PGs understand key talking points, incentive mechanics, and basic troubleshooting during events
Assist in managing on-site manpower to ensure smooth crowd handling and registration flow

5. On-ground Operations & Reporting

Handle day-to-day on-ground operations, including registration flow, basic data collection, and issue handling during events
Support post-event reporting, including event summary, key learnings, and operational issues
Propose improvements to offline execution processes to enhance efficiency and participant experience

Bachelor's degree in Business, Marketing, or related fields.
1-2 years of experience in offline activation, on-ground execution, or field marketing roles.
Hands-on experience in preparing or coordinating creative assets and POSM (booth setup, standees, banners, leaflets, giveaways).
Ability to execute creative content on-ground in line with branding guidelines and approved concepts.
Strong coordination and execution skills to manage materials, timelines, and on-site flow.
Experience with creator/KOL, affiliate, or community-based programs.
Familiarity with automation tools, dashboards, or internal systems is a plus.

Workday Talent & Performance Lead

Data Engineer