RedFern Digital – Senior Performance Marketing Executive

Who are we

We are a leading INDEPENDENT BRAND MANAGEMENT agency that develops, manages, and distributes brands across Southeast Asia.

RedFern Digital is responsible for the strategic direction, growth, and performance of some of the largest and most successful brands across a dynamic range of categories in the market, covering Research, Branding, Strategy, Social Media marketing, E-commerce & Technical Integration.

We don't help brands. WE MAKE THEM HAVE IMPACT. Having impact means beating the market and your competitors at everything you do. Our insights, experience and kick-ass team mean that your brand is not only in safe hands but is about to thrive.

To learn more about us, check out our website at www.redferndigital.asia

JOB DESCRIPTION

Location: Ho Chi Minh City

Type: Full-time

Experience: Senior Level

RedFern Digital is seeking a highly motivated and talented Senior Performance Marketing Executive to join our team. As a Senior Performance Marketing Executive, you will be the key point of contact for our clients, responsible for building strong relationships and ensuring the successful execution of marketing campaigns. Your primary focus will be to understand our clients goals and develop strategic plans to meet and exceed their expectations.

If you love working in a fast-paced industry, we would like to speak with you!

RESPONSIBILITIES :

As a Senior Performance Marketing Executive, you are accountable for the ongoing management and deliverables for clients across our brand portfolio to the highest quality.

1. Campaign Planning and Execution:

Develop strategies for each brand,
Implement branding and performance marketing campaigns across various channels such as Facebook, TikTok, Shopee, Lazada and others.
Analyze market data and customer behaviors to create effective advertising strategies.
Select appropriate advertising channels, set goals, and KPIs for each campaign.

2. Budget Management and Optimization:

Effectively manage advertising budget – onsite & offsite.
Monitor and analyze advertising spending efficiency, making timely adjustments.

3. Data Analysis and Reporting:

Utilize data analysis tools to track campaign performance.
Prepare detailed reports on marketing performance, presenting findings to management and relevant departments.

4. Measurement and Improvement:

Continuously test and optimize campaigns for maximum efficiency.
Analyze market trends and competitors to develop new marketing strategies.

5. Cross-functional Collaboration:

Work closely with design, content, and sales teams to ensure marketing alignment.
Support other branding activities such as booking, seeding, and community engagement.

6. Industry Awareness and Innovation:

Keep updated on industry trends, exploring new tools/strategies for marketing enhancement.
Proactively propose innovative ideas to drive business growth and stay competitive.

REQUIREMENTS:

Vietnamese Native, excellent written and verbal English communication skills.
Bachelor's degree in Marketing, Communications, or related fields.
2 – 3 years of experience in online marketing, working in E-commerce agencies.
Proven experience working with major advertising platforms like Facebook Ads, TikTok Ads, e-commerce ads etc.
Have knowledge in data analysis tools, designing is an advantage.
Ability to work independently, collaboratively, manage multiple projects and prioritize tasks effectively
Strong understanding of digital marketing and branding strategies.
Excellent communication, presentation, and negotiation skills. .

Join our team and contribute to the success of our clients businesses through innovative digital & Ecommerce marketing strategies. If you are a dynamic, results-driven professional with a passion for all things digital, we would love to hear from you.

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Senior Performance Marketing Executive