Key Responsibilities:

Create and implement digital marketing strategies focused on lead generation across Victoria, New South Wales, and South Australia.
Manage and execute daily content posting across Facebook, Instagram, and LinkedIn using unified campaigns.
Develop and design infographics and marketing assets using tools like Canva or Adobe Creative Suite.
Maintain and update the company website regularly, including service pages, blogs, and SEO-optimized content to improve search rankings.
Monitor and optimize content and campaigns for engagement and conversion using best practices in digital marketing and SEO.
Write or coordinate blog content to boost thought leadership and web traffic.

Identify and contact potential clients, especially within the real estate sector (brokers, agencies, etc.).
Reach out to existing clients to promote new services and maintain client relationships.
Set up and schedule at least 2 qualified appointments per week for the Managing Director.
Prepare presentations for client meetings showcasing the firm's services, capacity, and track record.
Engage with inquiries across social platforms and follow up with warm leads via calls and email.
Use the provided CRM system to manage leads, track outreach, and report on conversion activity.

Tools and Platforms:

Social Media: Facebook, Instagram, LinkedIn
Content Design: Canva, Adobe (Photoshop, Illustrator, etc.)
Productivity: Microsoft Word, Excel, PowerPoint
CRM System: Internal company CRM (access will be provided)
Communication: Web-based telephony for outbound calling, Zoom/Google Meet/Teams for internal and client meetings.

Qualifications:

Minimum of 4 yearsof experience in digital marketing, social media strategy andlead generation.
Strong understanding of social media marketing, contents and campaign creation.
Skills with SEO (Search Engine Optimization)
Solid experience in outbound communication, including phone-based prospecting
Proficiency in Microsoft Office tools, especially PowerPoint (for presentation prep) and Excel (for reports)
Experience with CRM platforms for lead tracking and campaign monitoring
Able to work independently, manage schedules, and deliver consistent outcomes
Highly creative with attention to branding and market expansion.
Trustworthiness and reliability are essential due to the remote setup and professional standards

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