Trade Category Executive

Trade Category Executive

1-2 years
Not Specified

Job Description

Job Accountabilities
Business Objective delivery:

  • Financial Targets - Manage the Budget and Target metrics for channels.

Co-work with Key Account Managers:

  • Distribution and Availability - Execute programs to optimize reach and coverage.

  • Trade Promotion Planning - Lead execution of monthly trade promotion plans, based on agreed process, volume and trade investment targets, trade guidelines, trade promotion strategy, and brand operating plans. Evaluation of plans that provide actionable tactics to change and improve.

  • Trade Promotion Budget Management - Trade Promotion Budget Management - Monitor the use of Trade Promotion investment. Utilize the full suite of business tools (e.g. SPO, DMS) and external data resources (e.g. Retail Audit, Panel) to evaluate the effectiveness and track to target.

  • Forecasting - Lead the development of accurate sales forecasts.

  • New Product Introduction - own new launches (concept-sell, planning, deployment & execution).

Category Management:

  • Sales-Marketing Interface - Sales-Marketing Interface - Contributes to the integrated Business Planning between Marketing and Sales and ensures excellent execution

  • Category Planning - Develop and review the trade plans, including optimal Sales Mix that supports Kimberly-Clark's Corporate / Category / Brand / Channel strategies. Execute strategies and tactics based on approved resources.

  • Category KPIs& Reporting - Manage to and track Key Performance Indicators (KPI) with Marketing and Sales.

  • Customer Management - Coordinate the development of Joint Business Plans and reviews with key customers.

  • Trade Pricing - Execute the trade pricing strategy. Monitor competitive price actions and recommend changes as appropriate.


  • A minimum of bachelor's degree preferably in Business Management/Marketing, and at least 1-2 years exposure to trade marketing, or Sales in the FMCG industry.

  • Good communication both in English & Vietnamese

  • Experience in both a GT or MT environment in Vietnam

  • He/she is should have good knowledge of trade marketing/promotion, sales, and the consumer goods industry dynamics in Vietnam.

  • Proficiency in MS Office tools, Advisor of Nielsen and PC-based applications is also necessary.

Kimberly-Clark Corporation is an American multinational personal care corporation that produces mostly paper-based consumer products. The company manufactures sanitary paper products and surgical & medical instruments. Kimberly-Clark brand name products include Kleenex facial tissue, Kotex feminine hygiene products, Cottonelle, Scott and Andrex toilet paper, Wypall utility wipes, KimWipes scientific cleaning wipes and Huggies disposable diapers and baby wipes.
Founded in Neenah, Wisconsin, in 1872 and based in the Las Colinas section of Irving, Texas since 1985, the company operated its own paper mills around the world for decades, but closed the last of those in 2012.With recent annual revenues topping $18 billion per year, Kimberly-Clark is regularly listed among the Fortune 500.
As of March 2020, the company had approximately 40,000 employees

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