Social Content Manager

5-8 years
Job Description



Prudential's purpose is to help people get the most out of life. We will deliver our purpose by creating a culture in which diversity is celebrated and inclusion assured, for our colleagues, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and in exchange, we support our people's career ambitions. We pledge to make Prudential a place where you can Connect, Grow and Succeed.
Content Planning & Creating / Hoch nh v sng to ni dung:

  • Understand the life insurance industry nature and meaning in family context i.e. life insurance's target audience, understand the insight of target audience and having a strong sense of content trend in the social to develop different content ideas (from story to implementation format of story) to serve different purposes (branding, product need story, recruitment story etc..)
  • Develop the content plan based on the content idea on social (for both owned & paid channels i.e. FBFP, ITG, YT, Zalo, influencer's KOL's channels, community/ hotpage etc)
  • Be able to explain the idea into diversified content angles and formats which are suitable with different target segments and always seek for new way of executing the content to keep it refresh in digital & social world/
  • Together with creative lead, drive the creation of original concepts or totally new idea that result in effective and compelling communication while maintaining a clear and consistent brand essence/

Content Implementation management/ Sn xut v thc hin ni dng:
  • Based on the idea and the content strategy for specific channels, cascade and ensure the content delivery team understand the idea correctly/
  • Ensure all the implemented detailed contents answer the given content pillars and angles with content delivery team lead /

Job Requirements
Experience/ Kinh nghim
  • At least 5 years of experience in similar role in agency or client side is required/
  • Experience in social content planning and development/

Knowledge and skill/ Kin thc v k nng
  • Strategic mindset on content creating, not just as executional piece of content/
  • Be able to catch and adapt new social trend into the relevant projects/ requirements/ Kh nng nm bt v p dng xu hng x hi mt cch sng to v thit thc n cc d n/ yu cu lin quan
  • Excellent writing skill (meaningful story with strong insight and relevant information and logic of story i.e reasonable and common sense), having different language styles that appeal to different segment of target audience with various messages which is clear, concise, rational, convincing, coherency, strongly inspirational, positively emotional, call-to-action/
  • Good presentation skill and confidence to explain idea, concept/
  • Open to receive feedback and willing to learn and improve/
  • Creativeness and understanding and having good expose of different stories, contents/
  • Self-motivation and the ability to work to deadlines to cope with several projects at a time/
  • Experience and knowledge in Life Insurance market is a plus/
  • Experience in social content planning/

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with special requirements.

JOB TYPE

Industry

Prudentialplc provides life and health insurance and asset management, with a focus on Asia and Africa. We help people get the most out of life, by making healthcare affordable and accessible and by promoting financial inclusion. We protect people's wealth, help them grow their assets, and empower them to save for their goals. The business has more than 18 million life customers in Asia and Africa.Prudential has been providing trusted financial security for 95 years and is listed on stock exchanges in London, Hong Kong, Singapore, and New York. We are proud to be included in the 2022 Bloomberg Gender Equality Index. The index measures gender equality across five pillars: female leadership and talent pipeline, equal pay and gender pay parity, inclusive culture, sexual harassment policies, and pro-women brand. Our inclusion in this global index is testament to our commitment to nurturing diverse talent. #BloombergGEI . Prudential plc is not affiliated in any manner with Prudential Financial, Inc., a company whose principal place of business is in the United States of America or with the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.

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