Shopper Marketing Manager

Shopper Marketing Manager

Abbott Nutrition Health Institute (ANHI)
Not Specified
Not Specified

Job Description



MAIN PURPOSE OF ROLE :
  • Develop and lead the annual shopper marketing strategy and plans within our all channels. Create, or customize, programs that help our customers drive traffic, loyalty, and conversion. Leverage the Company s marketing properties against key brand initiatives to drive excitement with customers that leads to incremental growth. Collaborate with cross-functional channel teams to accomplish specific channel objectives.
  • Responsible for the annual promotion plan of several brands under different product categories to maximize consumer appeal. Overseeing the entire end-to-end process from planning to implementation for promotion activities.

MAIN RESPONSIBILITIES :

Shopper Marketing
  • Owns the partnership with Marketing teams to create long range calendar of activities and events grounded in deep understanding of the Shopper, Channel and Category
  • Develops the Category Management approach for Modern & Traditional Channels driving deeper partnership based collaboration and category captaincy (as appropriate)
  • Partners to build Shopper & Channel Learning plans that drive actionable insights on the right shopper levers to deploy, in the right channels, at the right times
  • Builds and maps shopper lifecycle and deeply understands how to maximize new consumer acquisition through trade, category or channel programs

Shopper and Consumer Engagement
  • Helps shape how Abbott brands are presented to Customers and Shoppers through both direct and indirect contact methods, with particular focus on interaction via Promoter (PG) and Field Sales teams
  • Reviews opportunities to drive A&P efficiency and Brand Salience through Portfolio and / or Category programs that drive brand awareness and new user acquisition

SUPERVISORY RESPONSIBILITIES :

People Management:
  • Support employees in implementation of their growth plans. Develop and maintain succession plan and address future staffing issues in a proactive manner.
  • Manage team's development throughout the path to achieve goals.
  • Ensure team activities to comply with Company Business Code of Conduct and all local applicable laws within scope of function responsibility.
  • Special projects as needed by Management team.
  • Proven experience in trade marketing or channel management
  • Solid knowledge of below-the-line operation
  • Strong collaboration and leadership skills
  • Proven characteristics in Attention to details & Follow through
  • Fluent in English
  • Bachelor's degree

CORE Skills Required :
  • Strong in data analysis, analytical thinking and communication skills
  • Cost orientation, Statistical Analysis, Business analysis, business performance management
  • An analytical mind with a strategic ability
  • Excellent communication and people skills
  • BSc/BA in business administration, marketing or related field


  • Ability to influence others at all levels in embracing the change
  • Ability to relentlessly drive initiatives to achieve the end objective
  • Ability to work in an environment that is fast paced, constantly changing and achieve innovative solutions
  • Ability to successfully engage and lead individual and team discussions and meetings and presentation
  • Ability to pay attention to details
  • Entrepreneurial mindset, ownership and ability to complete tasks with minimum supervision
  • Demonstrated ability to handle multiple tasks, to prioritize those tasks and meet deadlines
  • Continuous Improvement behavior
  • Energetic, highly motivated with an enquiring mind and passion for excellence and innovation in pursuit of business growth and success.
  • High integrity and openness combined with commitment to good governance


  • Good communication skill with fluency in English and Vietnamese


  • High level in Excel skills (data modelling, visualization, VBA).
  • Understanding of data analysis and forecasting methods Proficient in MS Office

On ANHI.org, you will find more than 150 self-study courses that are accredited for nurses, dietitians and/or case managers. All courses are free* of charge.We offer a range of continuing education topics across different disease states from neonatal to elderly care. You can find information by topic such as malnutrition, diabetes, preterm infant nutrition, and breastfeeding.

Job Source : www.jobs.abbott

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