Shopper Marketing Manager

1 Applied
Job Description



  • Develop and lead the annual shopper marketing strategy and plans for our all channels. Create, or customize, programs that help our customers drive traffic, loyalty, and conversion. Leverage the Company s marketing properties against key brand initiatives to drive excitement with customers that leads to incremental growth. Collaborate with cross-functional channel teams to accomplish specific channel objectives.

Responsible for the annual promotion plan of several brands under different product categories to maximize consumer appeal. Overseeing the entire end-to-end process from planning to implementation for promotion activities.
Shopper Marketing
  • Owns the partnership with Marketing teams to create long range calendar of activities and events grounded in deep understanding of the Shopper, Channel and Category
  • Develops the Category Management approach for Modern & Traditional Channels driving deeper partnership based collaboration and category captaincy (as appropriate)
  • Partners to build Shopper & Channel Learning plans that drive actionable insights on the right shopper levers to deploy, in the right channels, at the right times
  • Builds and maps shopper lifecycle and deeply understands how to maximize new consumer acquisition through trade, category or channel programs

Shopper and Consumer Engagement
  • Helps shape how Abbott brands are presented to Customers and Shoppers through both direct and indirect contact methods, with particular focus on interaction via Promoter (PG) and Field Sales teams
  • Reviews opportunities to drive A&P efficiency and Brand Salience through Portfolio and / or Category programs that drive brand awareness and new user acquisition.

People Management:
  • Support employees in implementation of their growth plans. Develop and maintain succession plan and address future staffing issues in a proactive manner.
  • Manage team's development throughout the path to achieve goals.
  • Ensure team activities to comply with Company Business Code of Conduct and all local applicable laws within scope of function responsibility.
  • Special projects as needed by Management team.

Work Experience
  • Proven experience in Trade Marketing or Channel Management
  • Solid knowledge of below-the-line operation
  • Strong collaboration and leadership skills
  • Proven characteristics in Attention to details & Follow through

Fluent in English
  • Bachelor's degree

CORE Skills Required
Professional Skill
(Technical skills required for role)
  • Strong in data analysis, analytical thinking and communication skills
  • Cost orientation, Statistical Analysis, Business analysis, business performance management
  • An analytical mind with a strategic ability
  • Excellent communication and people skills

BSc/BA in business administration, marketing or related field
Behavioral / Leadership Skill
(Competencies required for role)
  • Ability to influence others at all levels in embracing the change
  • Ability to relentlessly drive initiatives to achieve the end objective
  • Ability to work in an environment that is fast paced, constantly changing and achieve innovative solutions
  • Ability to successfully engage and lead individual and team discussions and meetings and presentation
  • Ability to pay attention to details
  • Entrepreneurial mindset, ownership and ability to complete tasks with minimum supervision
  • Demonstrated ability to handle multiple tasks, to prioritize those tasks and meet deadlines
  • Continuous Improvement behavior
  • Energetic, highly motivated with an enquiring mind and passion for excellence and innovation in pursuit of business growth and success.

High integrity and openness combined with commitment to good governance
Language Skill
(any specific language required)
  • Good communication skill with fluency in English and Vietnamese

Computer Skill
(any specific Computer Skill required)
  • High level in Excel skills (data modelling, visualization, VBA).
  • Understanding of data analysis and forecasting methods Proficient in MS Office

The salary for this role is between:N/AJOB FAMILY:
Sales ForceDIVISION:
ANI International NutritionLOCATION:
Vietnam Ho Chi Minh City Flemington TowerADDITIONAL LOCATIONS:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)

Abbott is about the power of health. For more than 125 years, Abbott has been helping people reach their potential - because better health allows people and communities to achieve more. With a diverse, global network serving customers in more than 160 countries, we create new solutions - across the spectrum of health, around the world, for all stages of life. Whether it's next-generation diagnostics, life-changing devices, science-based nutrition, or novel reformulations, we are advancing some of the most innovative and revolutionary technologies in healthcare, helping people live their best lives through better health. The people of Abbott come to work each day with relentless energy, enthusiasm and a promise to enhance the health and well-being of millions of people. They push the boundaries to help manage and treat some of life's greatest health challenges. We invite you to explore opportunities at Abbott , to see if your talents and career aspirations may fit with our openings. An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce. Follow Us: Facebook LinkedIn YouTube Twitter

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