Senior Public Relation - Marketing, Shopee

3-5 years
2 months ago
Job Description

Job Description:

  • Responsible for designing and driving the PR strategy.
  • Manage and coordinate with PR Reg/internal team for press releases, press release distribution, press conferences, media event, management interviews, coverage report, post report and other activities that related to media.
  • Reinforce long-term relationships with top tier media and working closely with media advertising department.
  • Maximize both the quality and quantity of PR articles.
  • Enhance the number of corporate information, Brand partnership news, CSR angles.
  • Run consumer products campaigns, and work closely with the commercial team for product launch.
  • Organize media invitations, press conferences, create press release, distribute press release.
  • Plan, execute and evaluate campaigns with event organizer for marketing or brand building.
  • Handle media responseand actively tracking alert/ coordinate with another team/ solve crisis ticket.
  • Create & handle corporate content/ MD interview and presentation.
  • Build and organize CSR project.
  • Manage the workflow and budget allocation.
  • Monitor tasks of PR such as communication implementation, campaign deployment, campaign clipping report, monitoring payment process with accountant and every other administration task.
  • Monitor and ensure that the coverage meets the set forth KPI both in terms of coverage quantity and quality.


  • At least 3 years of experience in PR.
  • A creative mind and adept at content creation for the various PR channels.
  • Problem-solving skills and ability to manage multiple priorities effectively and efficiently.
  • Proven track record of corporate and relationship management (both internal and external).
  • Excellent written and verbal communication skills, strong attention to detail, and good follow-through.
  • Bachelor's degree minimum required.





communication implementation
consumer products campaigns
campaign deployment
media event
corporate and relationship management
Job Source:

Shopee Pte. Ltd. is a Singaporean multinational technology company that specialises in e-commerce. The company was launched in Singapore in 2015, before it expanded abroad. As of 2021, Shopee is considered the largest e-commerce platform in Southeast Asia with 343 million monthly visitors.

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