Senior Executive - Digital Marketing

Not Specified
2 Applied
Job Description


JOB DESCRIPTION

AIM OF THE JOB
The Senior Digital Marketing Executive will support all Marketing Communication activities with a key focus on Digital and Social Media Marketing to promote KLV corporate and KLV's residential developments on digital and social media platforms and acquire new leads as well as content development.
KEY AREAS OF RESPONSIBILITY

  • Administer Keppel Land's owned digital and social media channels including corporate website, internal portal, social media fan pages of KLV corporate (Facebook, LinkedIn - in collaboration with HR team) and KLV's residential projects.
  • Plan and create digital and social media marketing campaigns for corporate activities.
  • Set up and optimize marketing automation and lead nurturing processes with Salesforce Marketing Cloud.
  • Create and set up EDM campaign sending to prospects, home buyers, partners using Salesforce Marketing Cloud.
  • Supervise external agencies on the production of content, design and media performance to meet the agreed media and lead KPIs.
  • Manage digital campaign budgets and schedules for all corporate and residential projects.
  • Measure and prepare report on the performance of all digital marketing campaigns (including website management) against goals (ROI and KPIs).
  • Collate and analyze market trends/insights and competitors campaigns/activities.
  • Develop and optimize content and visual to support new corporate website launch.
  • Optimize content and leverage various online and offline channels to promote the Company's CSR efforts & achievements.
  • Participate in the content development of integrated marketing communications plans to support launches and sales of residential properties and ad-hoc marketing materials
  • Support the team in creative development of event, partnership, sponsorship.
  • Support other marketing-related projects as assigned.
JOB REQUIREMENTS
  • Bachelor's Degree in Economics, Communications, Journalism, Media, Marketing or Business related
  • Minimum three years of working experience in relevant position
  • Knowledge of Social Media marketing, Influencer marketing, SEM, Google Display Network (GDN), Google AdWords, Google Analytics, online marketing key performance indicators (KPIs)
  • Proven track record of experience in content development and copywriting
  • Good command of English and excellent Vietnamese copywriting skill
  • Basic knowledge of Illustration, Photoshop, HTML, Video editing or willingness to learn
  • Excellent at Word, Excel, Outlook, and Internet
  • Good understanding of real estate products and market is a plus
  • Ability to handle multi-tasks
BUSINESS UNIT
Keppel Land Limited

JOB TYPE

Industry

Other

Keppel is a multi-business company with a global footprint in more than 20 countries, providing robust solutions for sustainable urbanisation, focusing on four key areas comprising energy & environment, urban development, connectivity and asset management. With sustainability at the core of our strategy, Keppel harnesses the strengths and expertise of our business units to develop, operate and maintain real assets, which provide diverse solutions that are good for the planet, for people and for the Company. Keppel actively seeks out bright and dynamic individuals to join our talent pool. We offer our employees opportunities to grow and shape their careers, across the geographies in which we operate. Be part of our Keppel family today.

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