Senior Channel Development Manager - General Trade

Senior Channel Development Manager - General Trade

Abbott Ensure
5-8 years
Not Specified

Job Description


  • Identify source of growth in Rural channel based on the Category, Channel & Shopper Insights as well as market understandings.
  • Co-develop (with Marketing, CMM, CRM, Ethical team) & implement the integrated Ethical-Trade-Consumer programs which must be tailor-made for targeted Rural audiences: Retailers/ Shoppers/ Consumers.

Ethical Channel:
  • Collaborate with Marketing, CMM, CRM, Ethical team to develop & execute Ethical Programs to drive demand in Rural areas.

Trade Sales Channel: develop & execute Rural customized Trade Programs
  • Retailer programs: understand store classification and retailer's insights in Rural then build tailor-made programs to gain retailer's support & endorsement.
  • Develop & implement initiatives to drive distribution for targeted products/SKUs in Rural.
  • Develop & implement the in-store merchandising/visibility, communication & activation programs.
  • Develop in-store merchandising guideline matching with Rural store classification & shopper's behaviours.
  • Develop in-store communication & ensure quality of POSM production & implementation.
  • Work with agencies to customize brand campaign designs to make it perfectly fit with in-store POSM, visibility & promotion gifts.
  • Develop & execute in-store merchandising/visibility initiatives with insightful call-to-action message and visuals.

Consumer Channel:
  • Recommend clear promotional guidelines based on shopper understanding and market knowledge. Ensure all promotional investment is properly reviewed and evaluated.
  • Lead Rural consumer promotion plan & budget management.
  • Deploy, follow up and track Rural promotion activities, corporate with other functions, such as: Trade Admin, Finance, Purchasing, Logistics, Sales. Work with Supply Chain team for sufficient stock supply to meet the sales target.
  • Develop & execute right activation activities with effective cost to drive sustainable offtake at right stores.
  • Closely collaborate with Marketing, CMM & Activation, Field Operation, Sales team to ensure the smooth Push (Sales/assortment) & Pull (off-take) model.
  • Give inputs to Marketing team for building targeted & integrated Media Plan (both traditional Media & Digital Media)

  • Ensure efficiency media budget spend in Rural Channel.

Work Experience:
  • Minimum 5+ year experience with outstanding performance in Trade Marketing/ Shopper Marketing/ Customer Marketing/ Brand Marketing/GT Sales.
  • Record of success in Trade Marketing and GT Channel.
  • Understand route to market model and the selling process.
  • Ability to engage and work with cross functions.

Core Skill Requirement:
  • Excellent analytical skills
  • Good strategic thinking
  • Good planning skills
  • Good at deployment, follow-up, tracking skills
  • Well-organizing and Good at time management
  • Good at problem-solving skills
  • Excellent influencing skills
  • Multi-task skills
  • Good presentation skills
  • Good at people engagement/management skills
  • Good collaboration/team-work skills
  • Good knowledge in Nielsen/ Kantar World Panel/ Mill World Brown

Core Trait/Behavior Requirement:
  • Winning Mindset
  • Result Oriented Passionate
  • Resilient Persistent Ability to handle high levels of pressure
  • Sense of Urgency
  • Learning Agility
  • Mature
  • Team Spirit
  • Ambitious in Career
  • Ethical Behaviours

  • Bachelor's Degree in Business, Economic, Marketing, Trade.
Sales ForceDIVISION:
Vietnam Ho Chi Minh City Flemington TowerADDITIONAL LOCATIONS:
Yes, 15 % of the TimeMEDICAL SURVEILLANCE:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)

Job Details

Employment Types:


Abbott is about the power of health. For more than 125 years, Abbott has been helping people reach their potential - because better health allows people and communities to achieve more. With a diverse, global network serving customers in more than 160 countries, we create new solutions - across the spectrum of health, around the world, for all stages of life. Whether it's next-generation diagnostics, life-changing devices, science-based nutrition, or novel reformulations, we are advancing some of the most innovative and revolutionary technologies in healthcare, helping people live their best lives through better health. The people of Abbott come to work each day with relentless energy, enthusiasm and a promise to enhance the health and well-being of millions of people. They push the boundaries to help manage and treat some of life's greatest health challenges. We invite you to explore opportunities at Abbott , to see if your talents and career aspirations may fit with our openings. An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce. Follow Us: Facebook LinkedIn YouTube Twitter

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