Senior Brand Associate-Marketing (HCMC)

Senior Brand Associate-Marketing (HCMC)

Lazada Group
3-5 years
Not Specified

Job Description

Job Description

The Branding Associate works on growing Lazada's social media platforms, conceptualizing and executing custom content across various social media platforms, and working with branding team to create innovative and best-in-class content.
The Branding Associate will leverage various social channels to drive the awareness, engagement to deliver campaign & brand messages.

Key tasks and main responsibilities:
. Conceptualize and launch strategic branding plan for Lazada Social platforms to meet branding objectives closely related to business needs
. Develop organic marketing plans to build product awareness, ranging from content hub, community development & sustainment and other organic channels
. Produce content plans for social channels including Facebook, Instagram, Youtube, TikTok
. Propose, follow-up and execute sponsorship and creative branding activities to maximize brand exposure
. Work closely with external stakeholders from brands to promote co-branding activities across platforms
. Build and maintain strong relationships across Marketing teams, cross-functional teams, and agency partners
. Coordinate and liaise with Marketing, PR teams, managing media partners and agencies for communications brief, execution and report process
. Research and evaluate the latest trends and techniques in order to constantly improve social media performances
. Analyzing social media metrics with tracking systems to determine areas for social media campaign improvement.
. Report and analysis weekly for management s review
. Management of marketing budgets within agreed allocation and align with approved advertising activities.
. Other tasks assigned by the team leader.

Job Requirements

. Hands-on experience of branding, social and community activities
. Preferably in Marketing, Communications, with financial services industry background, or equivalent experience
. From 3-5 years of working experience and above
. An active Internet user using social networks on a regular basis
. Ability to meet goals and deadlines under pressure while multitasking in a fast-paced environment
. A quick thinker and excellent problem solver
. A self-motivated, detailed-oriented and eager-to-learn team player
. Ability to coordinate effectively among different departments
. Be familiar with e-commerce
. Excellent written, verbal, non-verbal communication skills in English and Vietnamese to coordinate with teams from across the region.
. Good at presenting & story telling on both Vietnamese & English.
. RMIT bachelor is a plus

Job Details

Employment Types:


About Lazada Group

Lazada Group is an international e-commerce company founded by Maximilian Bittner, Mads Faurholt, Stefan Bruun, and Raphael Strauch with the backing of Rocket Internet in 2012,and owned by Alibaba Group. In 2014, Lazada Group operated sites in multiple countries and had raised approximately US$647 million over several investment rounds from its investors such as Tesco, Temasek Holdings, Summit Partners, JPMorgan Chase, Investment AB Kinnevik and Rocket Internet.

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