Create high-quality written website content that employs SEO best practices to reach and engage our target client base. Content may include landing pages, blog posts, product description pages, FAQs, and more.
Conduct thorough keyword and market research to produce content that drives organic traffic and conversions.
Maintain and enhance the brand voice across website copy, following best practices for headlines, calls to action, meta descriptions, and the overall user experience.
Collaborate closely with marketing specialists to track SEO performance and analyze content needs.
Refresh existing website content to maintain SEO health.
Collaborate with other cross-functional creative team members, including graphic designers and web product developers, to create cohesive website content that supports the overall brand strategy.
Apply knowledge of our audience and industry so that content remains relevant and engaging, ensuring strong content performance.
Review and edit copy for correctness, clarity, and consistency.
Requirements
A well-rounded portfolio of professional web copywriting samples that showcase writing skills and ability to develop persuasive, authoritative, and user-friendly content
Strong understanding of digital marketing principles and tactics, ensuring broad alignment among marketing campaigns and content
Ability to develop error-free creative content that adheres to brand guidelines and content marketing strategies
Experience using SEO tools for keyword research, rank tracking, content optimization, and competitor analysis
Experience uploading, editing, and publishing on content management systems (CMS), such as WordPress or Squarespace—basic knowledge of HTML is a plus
Strong analytical skills with the ability to interpret content performance metrics (e.g., search ranking, conversion rate, and bounce rate) and adjust content accordingly
Demonstrated ability to collaborate and communicate effectively in a team environment, including with marketing and content strategists, graphic designers, and website developers
Ability to adapt to changing marketing strategies, business priorities, and SEO trends
Bachelor's degree in marketing, communications, journalism, or related fields. In some cases, an excellent writing portfolio may be considered sufficient, regardless of education or training.
