Regional Business Development Director (Gim ??c Pht Tri?n Kinh Doanh Khu V?c)

14 days ago
Job Description

Prudential's purpose is to help people get the most out of life. We will deliver our purpose by creating a culture in which diversity is celebrated and inclusion assured, for our colleagues, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and in exchange, we support our people's career ambitions. We pledge to make Prudential a place where you can Connect, Grow and Succeed.

Job Purpose

This role is responsible for managing and supporting Agency Sales Team to develop, retain & grow sales in the assigned region.

Job Responsibilities

Strategic Planning and execution

  • Work with Head of Agency Development to develop strategic business plan to achieve the medium-term goal in the assigned region

  • Use the MAPA to analyze business data and strongly implement appropriate recruitment / business activities of the group or the assigned General Agency (s)

  • Make & execute weekly, monthly, quarterly & annually business plan, training plan for the assigned region that aligned with strategy, direction of regions as well as company.

  • Delegate tasks and/ or projects to suitable subordinate to achieve sales KPIs in assigned GA (s)

Sales supervision & management

  • Effectively supervise the understanding and compliance with rules, regulations on Professional Ethics, Customer Complaints handling procedures, Customer privacy policies and other Company guidelines.

  • Orient business management process to closely monitor business activities and market trends according to the quarterly/ yearly business plan

  • Foresee issues to resolve and empower operation and handling requests in the assigned region

People Management & Development

  • Develop & retain talents to ensure the business development in the assigned region

  • Build succession plan as well as development plan for key roles in assigned region (Associate Business Development Director, Senior Business Development Manager) & directly provide coach & support for this group when necessary

  • Coordinate with AD Development to improve current development roadmap for AD team

  • Support people development program such as Business Development Trainee or Fresh BDM program to build next generations of sales management team

  • Understand and fluently apply the leadership behavior in the interview & selection process to recruit new capable (Senior) Business Development Manager.

  • Training and developing agent leaders, agent following the agent career roadmap in the assigned General agency (s).

  • Conduct 1:1 meetings with the General Agency Director / Agent Leader to achieve sales target.

Relationships and Communications

  • Build effective business relationships internally & externally (AD staffs, others department's staffs/ managers)

  • Build solid relationship and influence GAD Partners to deliver Agency Strategy & KPIs

  • Enhance effective communication internally & externally

  • Manage conflict or communications crisis (if any) to ensure least impacts to business

GA Taskforce & Expansion


  • Make plan to expand GA network in assigned region both by developing Agency Leaders, GAD to open new GA (organic) & approach other new potential candidates in the market to expand and develop the GA system (in-organic)

  • Execute the plan for GA expand process, the training plan for new GA


  • Be responsible to execute the GA Expansion following company's strategy in assigned region, including attracting, communicating to new GAD company directions, initiatives, contest, events & award program in compliance with company's guideline handle & solve enquiries from GAD

Supervision & Management

  • Monitor and manage the daily sales and operation of new GA & have solution to support new GAD to achieve their target

  • Develop all process that helps closely monitor sales/recruiting activities/events of GAD


  • To be assigned by the Line manager or Company's management (if any)

Nhim v khc c phn cng bi qun l trc tip hoc ban lnh o cng ty (nu c)

Job Accountability /

This role is to

Develop the strategy, business plan in assigned region to achieve sales target and KPIs

Directly manage region sale activity and productivity

Build a capable Agency Sales team & have succession plan by leading & providing coaching/ training to develop ABDD/ SBDM

Develop and maintain strategic relationship with agency force (GAD, UM, BM...)

Manage any other project assigned by Head of Agency Sales/Chief of Agency Officer/Chief of Distribution Officer

Develop and implement GA/TO expansion plan according to company strategy and target for assigned region

Job Requirements / Yu cu


  • Bachelor or higher Degree preferably in Economics, Business Administration, Sales & Marketing, Insurance

  • Having specific certificate or specialized training related to insurance is an advantage: LOMA, etc.

Knowledge and skill

  • Solid knowledge in Insurance & Finance Industry

  • Knowledge in sales & marketing

  • Excellent knowledge on business sector in Viet Nam

  • Strong personal network & Relationship building/ management skills

  • Strong leadership and motivation skills

  • Sale management skills

  • Strategic planning, organizing skills

  • People management skills

  • Talent attraction and development skills

  • Excellent English/ Vietnam written and speaking skills

  • Influencing skills

  • Result oriented, sales oriented

  • Risk management

  • Analytical thinking

  • Customer service oriented

Competencies / Nng lc lnh o

Leadership Capability Model - Intermediate level

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.




Prudentialplc provides life and health insurance and asset management, with a focus on Asia and Africa. We help people get the most out of life, by making healthcare affordable and accessible and by promoting financial inclusion. We protect people's wealth, help them grow their assets, and empower them to save for their goals. The business has more than 18 million life customers in Asia and Africa.Prudential has been providing trusted financial security for 95 years and is listed on stock exchanges in London, Hong Kong, Singapore, and New York. We are proud to be included in the 2023 Bloomberg Gender Equality Index . The index measures gender equality across five pillars: female leadership and talent pipeline, equal pay and gender pay parity, inclusive culture, sexual harassment policies, and pro-women brand. Our inclusion in this global index is testament to our commitment to nurturing diverse talent. #BloombergGEI . Prudential plc is not affiliated in any manner with Prudential Financial, Inc., a company whose principal place of business is in the United States of America or with the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.

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