Product Manager, C&I & LFP

JOB PURPOSE

To expand Commercial & Industrial Printer business in Vietnam. To control, deep understand and do activities for Vietnam C&I Printer market to achieve company sales target. Monitor and analyse competitors (their sales/marketing/distribution/pricing activities). Maintain existing customer and develop new customers. Conduct product training/workshops for sales and Distributors/Dealers to deliver high value product and service that meet customer satisfaction

CRITICAL ACCOUNTABILITIES
1. Product Management & Marketing
. Market intelligence. Track, gather, analyse & report market trend & competitor activities.
. Support all ATL (eg: advertising) & BTL (eg: public events) sales promotions implementation and administration. Review & analyse ROI.
. Conduct sales training.
. Price management. Channel pricing communications. Support price discount management.
. Sales forecasting

2. Channel development & management
. Channel mapping. Identify, assess & appoint channel partners.
. Conduct regular sales calls targeting key partners.
. Monitor channel partners purchase, sales and inventory
3. Business development
. Direct end user engagements of key large corporates & relevant market segments to assess needs.
. Support channel partners for major projects/tenders. Engage key end user decision makers to establish competitive situation & promote winning preposition