Product %26 Promotion Manager (Ofev)

2-3 years
Job Description

Job Description

At Boehringer Ingelheim we develop breakthrough therapies that improve the lives of both humans and animals. Founded in 1885 and family-owned ever since, Boehringer Ingelheim takes a long-term perspective.
Now, we are powered by 52,000 employees globally who nurture a diverse, collaborative and inclusive culture. We believe that if we have talented and ambitious people who are passionate about innovation, there is no limit to what we can achieve.
Product & Promotion Manager / OFEV
The Product & Promotion Manager / OFEV is in charge of:
1. Product Management: is responsible for driving the implementation of the brand strategy with a focus on building ILD center of excellence.
2. Promotion Management:

  • Managing Team/People: Directly supervises, builds and leads a team of Product Specialists through leading, coaching and managing talents
  • Managing Business / Performance:
  • Develops a Promotion Action Plan to maximize the resource utilization and ensures execution, ensures targeting of most valuable customers, Field Force/CRM/New channel KPIs achievement, Target and Goals setting, Key Account Task, market share development & customer base expansion
  • Has the responsibility to meet/exceed promotion results (value and product mix) for the entire territory in charge, individual direct reports and channels.

3. Compliance, Code of Conducts and Policies: Is responsible to ensure that all company and industry compliance topics / requirements (e.g. Pharmacovigilance) are adhered, understood, monitored and respected within the immediate team.
Key Duties & Responsibilities:

I. Product Manager Responsibility:
1. Strategy:
This role is responsible for the tactical execution of the brand strategy to maximize business performance, which includes:
  • Understand the market and disease area
  • Driving performance in line with OPU/ROPU objectives
  • Ensuring achievement of OPU sales, market share, and profitability objectives

2. Driving business results/ process/ cross-functional collaboration:
  • Responsible for providing input to business planning cycle (Outlook and Long-term forecast (LTF) process
  • Responsible for Operational Plan development
  • Responsible for Operational plan implementation
  • Responsible for ensuring Launch readiness
  • Responsible for fostering and encouraging teamwork and cross-functional alignment in the local brand team and with the ROPU brand team
  • Responsible for monitoring and reporting

3. People:
  • Supports knowledge and skill sharing within the HP organization
  • Builds relationships with respective functions within OPU assigned

II. Sales Manager Responsibility:
1. Analyze, develop, execute, monitor and achieve the Promotion Plan:
  • Analyze the business for business opportunities based on performance reports, environmental trends and customer needs
  • Develop the Promotion Plan based on brand IBP/ICP. Provide input to Product Specialist's Multi Channel Cycle Plans (MCCP) aligned with the Promotion Plan. Target the right customers by utilizing IMMPaCT
  • Execute on the Promotion Plan to meet and exceed its objectives, by focusing on days in the field, call frequency, target customer coverage and coaching days
  • Monitor and evaluate regularly the implementation of the MCCP (incl. budgets and expenses) and its target achievement and take appropriate actions to achieve the objectives of the Promotion Plan
  • Lead and ensure high quality customer survey using Veeva survey tools
  • Validate deviations / approve in Product Specialist's Multi Channel Cycle Plans
  • Recruit the most competent and motivated individuals for Product Specialist role
  • Deal with non-performance with courage and speed
  • Demonstrate AAI behaviors
  • Role model of BI values

2. Coach Product Specialists (PS) to develop excellent customer engagement skills, aligned to BI engaging model (CEM, CEM situational, etc.) by utilizing CfE:
  • Plan the coaching session by reviewing previous coaching logs, comments on Veeva Online, areas of improvement and areas of strengths
  • Coach/ Train PS in consent capture
  • Coach/ Train PS on effectively utilizing new channels (e.g. follow up email)
  • Create the coaching report by entering basic information about the session and any useful pre-coaching notes. Add behaviors based on identified developmental areas
  • Conduct the coaching session by focusing on the selected behaviors, and giving objective feedback at the end of each coaching session.
  • Complete the coaching report by including the appropriate proficiency rating for each behavior
  • To guide and coach field force to conduct each selling call in line with BI CEM approach

3. Manage and develop PS Performance:
  • To lead and monitor sales force in order to ensure that objectives are achieved by each representative
  • Observe, document and reward the promotion and non- promotion performance of the PS in the context of the District Plan
  • Initiate, develop and implement corrective action plans as per PS Performance Management priority in regular and consistent manner
  • Conduct coaching and MAG discussions (beginning of the year, year-end, or whenever the need arises)
  • Identification of talents within the team which can move to the next level or cross post to a different function

4. Utilize CRM system Veeva and standard reports to maximize customer engagement and field force productivity:
  • Maintain correct and complete customer database for the responsible district, within the legal framework
  • Be compliant with reporting and ensure high quality inputs
  • Maximize the productivity of the sales force by utilizing Veeva functions like Customer Survey, Event Management, CfE, Reports and dashboards
  • Continuous collect competitor activity and share with relevant colleagues / functions
  • Submit monthly sales & activities report with analysis and competitors information
  • Veeva Input - ensure daily & factual interaction submissions from the team
  • Regular review of all reports submitted by the MR with corresponding comments and action plans agreed together with the PS

5. Comply with local regulations, industry and company Code of Conduct:
  • Comply with all regulations regarding interactions with healthcare professionals and follow company Code of Conduct
  • Take necessary action on issues of compliance and Pharmacovigilance
  • Be a role model in compliance with local regulations,industry and company code of conduct
  • Ensure that Self / PS are compliant with all documents and actions in COC regulations

6. Functional / Administrative Responsibilities:
  • Reviews Territorial boundaries and customer coverage, and if necessary, recommends changes (for territorial assignment updating of the reps every year)
  • Checks, approves and validates itineraries / expenses submitted by PS
  • Participates in the hiring, PIP, and promotion of PS

  • Bachelor's degree in Business Administration, Pharmacology, Medicine and/or Natural Sciences
  • Minimum 2-3 years marketing and sales experience
  • Solid experience in pharmaceutical marketing at a managerial level
  • A prior track record of success
  • Experience in setting up businesses or business units
  • Experience in project management and working very closely with customers to set up programmes and protocols
  • Product launch experience would be advantageous
  • Business and Marketing Acumen
  • Customer Orientation
  • Project Management skills
  • Effective Execution
  • Relationship Management
  • Leading & Developing people
  • Driving execution.

With us, you can grow, collaborate, innovate and improve lives.
We offer challenging work in a respectful and friendly global working environment surrounded by a world of innovation driven mindsets and practices. In addition, learning and development for all employees is Key, because your growth is our growth.
In our Regional Operating Unit Asean, South Korea, Australia & New Zealand (ROPU ASKAN) region, Boehringer Ingelheim is one of the fastest growing pharmaceutical companies with over 2,000 employees. We are an equal opportunity global Top Employer who takes pride in embracing diversity of perspectives and strive for an inclusive environment, which benefits our employees, patients, customers, and communities.
Want to learn more Visit
Please contact our Recruiting Team:
Ms. Vo Thi Hoang Phuong:
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Note to Recruitment Agencies:
Boehringer Ingelheim (BI) does not accept candidate submissions from recruitment agencies that BI does not have existing contracts with. BI will not be responsible for payment of recruitment fees for the hiring of candidates whose resumes were submitted to BI employees or BI offices without BI's prior permission.





C.H. Boehringer Sohn AG & Ko. KG is the parent company of the Boehringer Ingelheim group, which was founded in 1885 by Albert Boehringer in Ingelheim am Rhein, Germany. As of 2018, Boehringer Ingelheim is one of the world's largest pharmaceutical companies, and the largest private one

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