PD Channel Branding & Campaign Manager

PD Channel Branding & Campaign Manager

Prudential Assurance
3-6 years
Not Specified

Job Description

Prudential's purpose is to help people get the most out of life. We will deliver our purpose by creating a culture in which diversity is celebrated and inclusion assured, for our colleagues, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and in exchange, we support our people's career ambitions. We pledge to make Prudential a place where you can Connect, Grow and Succeed.While others bancassurance organizations are focusing on business activation and chasing the higher position in market ranking in line with PVA direction, Banca Prudential Vietnam will put our focus on CUSTOMER first. We aim the leading of ambition and courage in customer experience innovation. Our objectives are to take various actions to tailor customer experience across all touchpoints especially through customer campaign, aiming to deepen partnership relationship with PVA bank partners and promote partnership visibility.
Theo ng nh hng ca Prudential Vietnam, Banca Prudential lun t khch hng l trng tm trong vic xy dng cc chin lc. Banca Pru vi tham vng dn u ngnh trong vic mang n tri nghim tt nht dnh cho khch hng. Mc tiu ca chng ta l mang n nhng tri nghim khch hng c thng qua tt c nhng knh tip cn khch hng, c bit l thng qua cc chin dch dnh cho khch hng, vi mc tiu tht cht mi quan h vi hp vi cc i tc ngn hng v y mnh hnh nh hp tc gia PVA v cc i tc ngn hng.
  • Be responsible for developing Banca customer branding & campaign strategies that target specific channels to promote products or services
  • Be responsible for deploying Banca customer branding & strategies in collaboration with the marketing team and relevant departments
  • Be responsible for working with PVA bank partners/ PVA Marketing team to develop and implement co-marketing campaigns
  • Take lead in analyzing market data, trends, consumer preferences, and competitor behavior to optimize marketing strategies.
  • Contextualize corporate branding and company communication into Banca channels and adopt it with bank partner's customers need.
  • Be responsible for producing, evaluating and determining the appropriate and impressive conceptual ideas that will achieve Partnership Distribution's goals.
  • Be responsible creating new customer campaigns with the aim of generating cross-sales opportunities to optimize sales achievement for Partnership Distribution
  • Work closely with PVA MKT, PD Digital Channel MKT and Banca Customer Experience to produce new ideas for Partnership co-branding, promotional campaigns, events and marketing communications.

Banca Creative Management
  • Develop outstanding characteristics for Partnership Distribution that is appealing to bank partners through unique activities.
  • Take lead for producing, evaluating and determining the appropriate and impressive conceptual ideas that will achieve Partnership Distribution's goals.
  • Work closely with internal team to produce new ideas for Partnership co-branding, promotional campaigns, events and marketing communications.
  • Take lead of brainstorming meetings and creative sessions.
  • Other tasks assigned by Management level

  • At least 3 years in in marketing & advertising
  • In-depth knowledge of branding & campaign.
  • Knowledge of channel marketing strategies and experience in Bancassurrance or relevant industries.
  • Good knowledge on Life Insurance

Knowledge and skill /
  • Analytical and strategic thinking skills.
  • Leadership, communication, and collaboration capabilities.
  • Advanced ability to drive creativity and innovation
  • Strong in leadership and stakeholder management skill
  • Good communication, listening, negotiation, and interpersonal skill
  • Good presentation, project planning and management skills
  • Ability to work under challenging and high-pressured jobs
  • Good teamwork and cooperative spirit
  • Dynamic working manner and and pro-activeness at work and multi-tasking skills

Competencies /
Leadership Capability Model - Intermediate level
Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with special requirements.

Job Details

Employment Types:




Prudentialplc provides life and health insurance and asset management, with a focus on Asia and Africa. We help people get the most out of life, by making healthcare affordable and accessible and by promoting financial inclusion. We protect people's wealth, help them grow their assets, and empower them to save for their goals. The business has more than 18 million life customers in Asia and Africa.Prudential has been providing trusted financial security for 95 years and is listed on stock exchanges in London, Hong Kong, Singapore, and New York. We are proud to be included in the 2022 Bloomberg Gender Equality Index. The index measures gender equality across five pillars: female leadership and talent pipeline, equal pay and gender pay parity, inclusive culture, sexual harassment policies, and pro-women brand. Our inclusion in this global index is testament to our commitment to nurturing diverse talent. #BloombergGEI . Prudential plc is not affiliated in any manner with Prudential Financial, Inc., a company whose principal place of business is in the United States of America or with the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.

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