Partnership Executive

Objectives

We are seeking a Director of Business Development who can lead brand-building initiatives across multiple projects. The ideal candidate will manage the overall customer portfolio independently, handle various projects simultaneously, and adeptly identify key issues that need resolution.

Job Description

Objectives

We are looking for a strategic, network-driven Partnership Manager to own PMAX's end-to-end partnership ecosystem — from platform partners (Meta, Google, TikTok, Shopee, Lazada) and tech / data vendors, to referral networks and channel sales programs. This role is responsible for turning relationships into measurable, scalable, and sustainable pipeline for PMAX's Growth function. Beyond running the partnership motion, the role leads a team of 2 – 4 Partnership Executives / Leads, partners with the CRO on strategic deals and market expansion, and represents PMAX externally at executive level. The bar is high: PMAX expects a leader who can design a partnership strategy in the morning, negotiate a senior partner agreement at lunch, and coach a Lead on pipeline discipline before the day ends.

Job Description

Partnership Strategy and Channel Architecture

• Own the strategic vision and multi-year roadmap for PMAX's partnership ecosystem — platform
  
  

partners, tech & data vendors, referral networks, and strategic alliances.

• Design and operate the channel sales strategy and referral program — tier structures, value-
  
  

exchange models, co-sell mechanics, joint-GTM playbooks.

• Continuously evaluate and evolve channels based on performance — open new partnership
  
  

types, sunset underperforming channels, double down on what works.

• Partner with the CRO and BD leadership to align partnership strategy with overall revenue,
  
  

GTM, and market-expansion plans (including opportunities outside Vietnam).

Revenue Ownership & Pipeline Management

Own the partnership revenue target — partner-sourced pipeline, partner-influenced revenue,

and partner-driven retention/upsell across PMAX's service lines.

• Forecast monthly, quarterly, and annual partner revenue; report performance to the CRO and
  
  

leadership with clear data narrative.

• Manage the partner pipeline end-to-end — qualification, deal velocity, win rate per channel, ROI
  
  

per program — and intervene on stalled or high-stakes deals.

• Negotiate strategic partnership agreements at senior level: commercial terms, exclusivity, MDF,
  
  

joint marketing budgets, co-sell commitments.

• Coordinate referrers and partner sales reps with internal BD / Account teams to close jointly
  
  

originated deals.

Senior Stakeholder & Ecosystem Relationship Management

Build and maintain executive-level relationships with platform partners (Meta, Google, TikTok,

Shopee, Lazada), tech / data vendors, and key referral networks.

• Represent PMAX externally at partner summits, leadership meetings, industry events, and joint-
  
  

marketing activities.

• Act as the senior point of escalation for partner conflicts, pricing issues, and strategic account
  
  

matters.

• Identify and develop new strategic partnership opportunities ahead of the market — bringing
  
  

PMAX into ecosystems before the competition.

Cross-functional Collaboration

Work with the Procurement & Vendor team on partnership agreements, terms negotiation, and

supplier-side relationships.

• Partner with Account on the referral approach and joint-pitch strategy for each strategic client.
• Collaborate with Marketing on B2B partner-marketing activities targeting both partners and
  
  

clients (co-branded content, joint events, case studies).

• Work with Product, Tech & Data on partner-facing tooling, integrations, and feedback loops that
  
  

improve partner experience and revenue contribution.

• Coordinate with front-office project teams on planning and delivering jointly originated client
  
  

projects.

Job Requirements

Must Have:

Skills, Knowledge & Qualification

• 1– 4 years of experience in partnership / channel sales / strategic alliances / business
  
  

development in a professional B2B environment — with a verifiable track record of building or

scaling a partnership function and hitting revenue targets.

• Hands-on senior negotiator: has personally led negotiations of strategic partner agreements
  
  

(MDF, exclusivity, co-sell, commercial terms) with platform partners or large enterprise partners.

• Strong partner / alliance management track record combined with solid understanding of
  
  

marketing services, agency business, or B2B platform economics.

• People leadership experience — has previously managed 2+ partnership / BD / sales executives
  
  

and is able to coach, not just supervise.

• Strong commercial acumen and analytical thinking — fluent in pipeline, ROI per channel,
  
  

partner-sourced revenue analytics; comfortable in Excel/Sheets, CRM, and basic BI tools.

• Excellent interpersonal and senior-stakeholder communication skills with sufficient business
  
  

acumen and marketing sense.

• Strong English communication — fluent enough to lead partner negotiations and represent
  
  

PMAX with regional / global stakeholders.

• Strong network within the marketing / agency / platform ecosystem in Vietnam (and ideally
  
  

beyond).

Good To Have:

• Background as a Partnership Manager / Channel Sales Manager / Head of Alliances at an
  
  

agency, ad tech, marketing platform, or SaaS company.

• Hands-on with CRM (HubSpot, Salesforce, or equivalent) and partner program management
  
  

tools.

• Exposure to multi-market or regional partnership strategies (SEA, APAC, or cross-border).
• Experience designing referral / affiliate / channel programs from scratch and measuring their
  
  

ROI rigorously.

Mindset

• Problem-solving: Approaches challenges with structured thinking. Doesn't wait to be told the
  
  

answer — builds hypotheses, tests them, and moves forward.

• AI-first: Actively uses AI tools to work smarter, faster, and better. Sees AI as a competitive
  
  

advantage, not just a feature.

• Can-do attitude: Embraces ambiguity and high standards. Takes ownership even when the
  
  

path isn't clear. Finds a way.

PMAX-er Identification

• Client Impact: Everything we do is ultimately to deliver real client impact and value.
• Innovation: Innovation is to drive change and innovative new ideas to create more values for
  
  

clients, teams and society.

• People development: People development is to attract, develop, and retain the most talented
  
  

people. Development is a responsibility, not a choice, of both the individual as well as the

organization.

• Integrity: Integrity is to be honest and show a consistent and uncompromising adherence to
  
  

what is right, even if it is at our own cost.

• Teamwork and fun: Teamwork and fun is the cooperative and collaborative effort of a team to
  
  

achieve a common goal or to complete a task, and trying to build a joyful & enjoyable

atmosphere for everyone.

• Extreme ownership: Extreme Ownership is the practice of owning everything in your world, to
  
  

an extreme degree. Think of yourself as the owner of the company. It means you are

responsible for not just those tasks which you directly control, but for all those that affect

whether or not your task is successful.

Benefits

At PMAX, we invest seriously in the people who are serious about growth. Compensation is only the

beginning — the bigger commitment is the environment, the speed of development, and the level of

ownership we hand to people who can carry it.

Growth & Development

• Sponsored external L&D budget — courses, certifications, and conferences that meaningfully
  
  

change how you operate.

• Structured internal training and a clear career path: PMAX promotes fast for people who can
  
  

clearly outgrow their seat.

• Daily exposure to top-tier clients (Vingroup, Estee Lauder, Tiki, Lazada, Shopee, Uniqlo, FE
  
  

Credit, Standard Chartered, and more) and platform partners that accelerate a partnership

career.

Recognition & Culture

• Quarterly and yearly recognition awards, plus thoughtful gifts on birthdays, New Year, and team
  
  

milestones.

• Signature company moments: Company trip, Year End Party, Company Birthday, Culture Day,
  
  

Quarterly Town Hall.

• Quarterly team bonding budget and daily snack time — because high-performance teams
  
  

should also enjoy showing up.

Health & Wellbeing

• Social, Health & Unemployment Insurance on full salary (SHUI) after the probation program for
  
  

official employees.

• Annual health check-up and additional VNI healthcare insurance for official employees.
• Laptop allowance or support for laptop purchase for official employees.
  
  

Flexibility & Perks

• 4 work-from-home days per month and 15 paid leaves per year — designed for people who
  
  

manage their own output.

• Holiday activities and additional staff welfare allowances throughout the year.
  
  

Job Summary

Year of Experience:

3 years+

Job Level:

Senior Manager

Report Line:

CEO

Peer:

Board of Management (BoM)

Subordinate:

None

Salary Range:

Negotiabl

Hiring Purpose:

New Hire

Working Location:

6th Floor, Tuong Viet Building 95 Cach Mang Thang 8, Dist. 1, Ho Chi Minh City, Vietnam

Apply now