Mindshare | Manager, Audience & Data

Mindshare | Manager, Audience & Data

2-3 years
Not Specified

Job Description

Position at Mindshare
Overview of job

Mindshare is an agency of GroupM, the world's largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for aManager, Audience & Datato join us.
At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.
This person will be assigned a set of brands to drive campaign execution on self-serve/programmatic/direct media buys across Video and Display platforms for Unilever business in team Mindshare and work in the central team for some specialized programmatic/digital roles.
Reporting of the role
This role reports to: Business Category Lead / Outcome Delivery Lead
Best things about the role:
  1. Opportunity to work for the largest adviser in Vietnam.
  2. Opportunity to work with the market-leading platforms, tools, and tech
  3. Opportunity to work with a highly talented, inspiring, and the most awarded team in Vietnam
  4. Exposure to developing your technical and transferable knowledge across the digital ecosystem
  5. Working within a collaborative environment with exposure to all areas of the business

Measures of success:
In 3 months:
  • Win the team's trust
  • Thorough understanding of the processes, platforms, tools, technologies in use on Unilever business
  • Implement the category campaigns operation with limited supervision and support
  • Supervise and support FAST associates to ensure the category campaigns deliver and achieve KPIs
  • Involving and support in the central team projects

In 6 months:
  • Implement campaigns independently with limited supervision
  • Master implementation of Unilever best practices
  • Improve performance for own set of brands vs benchmark
  • Supervise and maintain campaign execution excellence of the category campaigns.

In 12 months:
  • Drive best in class implementation and campaign management
  • Expand knowledge beyond assigned set of platforms
  • Mentor junior team members / new joiners / interns to equip knowledge, and improve working skills.

Responsibilities of the role:
We are looking for someone who has experience with any self-serve/biddable media platform / programmatic ecosystem. The person would be responsible for creating implementation plans, setup, monitoring, optimization, delivery, and reporting of campaigns across the assigned set of platforms/brands.
Apart from delivery, proactive flagging off, troubleshooting working with publishers would be a key expectation from this role.
Join us if you have:
  • 2-3 years industry experience.
  • Detail-oriented, process-oriented, critical thinking, teamwork and open-minded.
  • Curiosity to learn new platforms, tools, and technology.
  • Good understanding of different kinds of data/audience segments, e.g., 1st Party Data, 2nd Party Data, 3rd Party Data
  • DMP knowledge, understand the matching technical among Digital media buying platform
  • Understanding and having experience with PowerBI/Google Data Studio and knowing how to build a custom dashboard.
  • Have knowledge and experience in digital performance tracking and analysis tools (Google Tag Manager, Google Analytics, and Adobe Analytics, etc.)
  • Understanding of the programmatic buying process.
  • Knowledge of display, video, OTT, and audio inventory ecosystem, ad formats, including planning and buying capabilities.
  • DSP experience (e.g., DV360, The Trade Desk, etc.) is a plus.
  • Self-serve platform knowledge, e.g., Google Ads, Facebook Business Manager.
  • Knowledge of ad ops and measurement platforms (e.g. Double Verify, Sizmek, Jivox, Grapeshot, Integral Ad Science, MOAT, etc.).
  • Hands-on implementation experience

More About MindshareMindshare is a media services company that accelerates for its clients. Our company values of energy, empathy and impact bind together our diverse global family of 10,000 people from every culture and with every specialist skill you can imagine. You can check out some of our people's stories on or or hear about the company in their own words . Mindshare is part of GroupM, the world's leading media investment company, and WPP, the world's largest advertising holding group.
About VietnamIt's no secret Vietnam is the fastest growing media market in Asia Pacific. Ad spend in Vietnam grew rapidly last year, with internet penetration reached in excess of 59.4% during 2019. With a population of more than 90 million, this market carries huge potential and possibilities for media players and talent. GroupM Vietnam fosters a culture of innovation and value our diverse and collaborative work environment.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity - it's about belonging. We celebrate the fact that everyone is unique and that's what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

Job Details

About GroupM

GroupM is the world’s leading media investment company responsible for more than $50B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis. GroupM’s portfolio includes Data & Technology (Choreograph), Investment and Services, all united in vision to shape the next era of media where advertising works better for people. By leveraging all the benefits of scale, the company innovates, differentiates and generates sustained value for our clients wherever they do business.

Job Source : jobs.jobvite.com

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